Who says you have to rank higher on Google to get more clicks? Hi everyone, I’m Neil Patel and today I’m gonna share with you how you can increase your SERP click through rate. (lively music) The first thing you need to do is figure out what keywords you’re ranking for.
Using Google Search Console you can see which keywords each of your pages is ranking for. You then wanna take those keywords in the second step and put them within your title and description. Your title is the link at the top that you’re clicking through, the description is usually a sentence that explains what that web page is.
When you add in the keywords and ideally in the front, you’re gonna find that more people click through on them. The third thing you wanna do is include a promise within your title tag. When you include a promise, much more people are likely to click because then they understand the benefit such as how to sell your home in the next 24 hours.
I know that’s a crazy promise but you get what I mean, right? If you even tell people things like how to sell your home for more than asking price, it’s amazing promise. When you show people that kind of stuff, assuming you can deliver on the promise, more people are gonna click through.
The last strategy I have for you is using adjectives. For examples, if you use the word effortless in your title you’re much more likely to get clicks than if you didn’t. If your title used to be how to double your search engine traffic, you may get some clicks on that but if your new title is how to effortlessly double your search engine traffic much more people are likely to click on that because they’re like oh wow, now I can double my search traffic without a lot of work.
You can see how adjectives can cause more clicks. Follow all of these tips, you’re gonna get more clicks and as you get more clicks than your competitors, eventually your rankings are gonna rise.