So you want to increase traffic to your store without breaking the bank. Today we’re going to discuss some simple strategies that any entrepreneur can use to gain traffic to their store for free. The only thing you need to invest is good old, sweat, equity. Well, paid ads are a great way to generate traffic quickly when done properly. The reality is that this traffic is short-term, the cost can be prohibitive and continual reinvestment is necessary.
If these things don’t make sense with your current business situation, fear not. There are tons of other ways to drive traffic to your online store, since gaining more traffic is one of the most frequent problems of new online stores. We created a video to offer simple actionable strategies for gaining more free traffic. These tactics won’t be rooted in the lottery ticket mentality like trying to get press coverage or hoping you go viral on reddit. Rather, these tactics are rooted in simple actions.
You can make to generate results now. One thing i want to be clear about is that traffic acquisition success is found by doubling down on the most relevant traffic you can find, that is to say you should aim to choose a strategy. You can do consistently get results then add on another. If you spread yourself too thin trying too many tactics and strategies at once, you may find yourself overwhelmed and frustrated. Remember a mountain is hiked one step at a time before we go through the tactics and strategies as an ecommerce business.
It’S important that you have passed this vital checklist before trying to scale your traffic. The reason for this is simple: we don’t just want traffic for traffic’s sake. What we want is a steady stream of potential customers. We want to turn traffic into revenue and profit, so make sure you have these things down. First, you need a great product that is profitable.
Next, you need a substantial target market and this means a solid amount of people are already buying this type of product. Then you need an addressable target market. This means a group of people in a market with shared values, behaviors or other qualities. You can focus on. Lastly, you need a great product story.
Your website’s product pitch copy needs to be compelling enough that it will turn a website visitor into a customer. Now i’m gonna assume that these things are good to go. So, let’s get started. We’Re gonna start with high level strategies and drill those down into some simple tactics: content isn’t just king content is the whole kingdom that quote by lee. Odin summarizes why i want to lead with this strategy.
Content is one of the main reasons that people use the internet and creating the right types of content can help. You generate some serious traffic content. Marketing is about creating interesting, informative and engaging content to organically attract customers to your online store. This is such a powerful method of building traffic, because it helps you position your business in the industry as a thought leader and also helps you build your brand now. This is a long-term strategy that demands consistency and patience, but the rewards are well worth the effort.
Annual growth in unique site traffic is 7.8 times higher for brands that use content marketing. Beyond that, you will build trust with customers. Improve conversions, generate cost effective, leads and significantly improve your seo. Now don’t limit yourself to producing content that focuses on your products and your company, because that’s not content marketing, that’s shameless self-promotion.
The key with content marketing is to include anything your customers might find relevant or interesting, providing real value. Now, if you’re looking to get started, shopify is offering a free 14-day trial, simply click the link above to take action to level up your ecommerce business starting a blog, does not mean simply sharing your thoughts and feelings and hoping it leads to a sale. It is most profitably done by creating educational content that solves a problem for your audience and making it search engine findable. We created a separate video that tells you everything you need to know about, starting a blog from strategy to execution websites with blogs have 434 percent. More search engine index pages than websites that don’t, furthermore, 61 of us online consumers have made a purchase after reading a recommendation on a blog making.
A blog is certainly worth your time and i’m going to talk about some tactics to help make your blog that much more effective tactic. Number one is long tail keywords when creating articles thinking seo first will positively benefit your traffic conduct, keyword, research to identify, ranking opportunities for educational keywords related to your niche like say how to increase web traffic and commercial keywords like best standing desk long tail keywords are Those longer more specific keyword, phrases, they’re easier to rank for and usually get clicks from, search engines at a much higher rate than shorter, more generic terms and for a site without much traffic and very few backlinks. This is a great place to start, because well long tail keywords might have less of a search volume. When you rank for a lot of them, it can equal a lot of traffic. Focusing on evergreen educational content is a much more beneficial long-term strategy for a business than news style articles.
They provide value to a reader, no matter when they’re discovered and you can even include links to your products if they genuinely solve the problem. The reader has beyond keyword targeting make sure to optimize your content for seo. Here are some quick tips, make sure your page title matches search intent, write meta descriptions that are click worthy use, a hierarchy of header tags to organize the content simply and keep the url short and keyword. Focused tactic. Number two is interview and collaborate with experts.
Even if you don’t have a ton of traffic, don’t be shy in reaching out to interview and collaborate with influencers. Most people are highly receptive to being interviewed if the content you are creating aligns with and will help them further their mission and you’d be surprised by how many people are willing to promote a piece of content on their social media. Once it’s published, making an expert roundup like a top 20 50 or even a top 100 list of leaders in a given industry, can be a powerful tactic to getting influential people to share the article with their audiences. This tactic can be even more effective if you create a badge that they can feature on their website, which can link back to the original article. It’S a win-win situation, it’s great for the experts and great for your traffic.
Now, let’s face it. Marketing is a deep topic, so, if you’re interested in learning more register using the link below to gain access to a free 30-minute webinar that will help you level up your marketing by changing the way you think about your store’s marketing funnel learn how to go from. First day to first sale in this free training course sign up right now. You absolutely do not need to be steven spielberg or have expensive camera equipment to drive traffic through video content. Quality is much more important than production quality and the best camera is the one you already have by 2022.
Online videos will make up more than 82 of all consumer traffic. Youtube is already the second most popular search engine on the planet. Now not all video is equal when it comes to driving traffic and delivering a return on investment, rather than trying to be the next viral sensation. One of the best areas to focus your attention on is to follow the three e’s engaging educational and evergreen. The reason for this is simple: creating content that is useful to an audience whether they watch it today, tomorrow or two years from now, can help you generate leads for years to come to make this strategy work.
You will need to ensure that your videos are optimized for search. For example, beardbrand creates men’s grooming tutorials, actually, to tell you the truth, we’re using this strategy right. This second at learn with shopify here, are some quick tactics to make your video marketing that much more effective tactic. Number one is content. Upgrades content upgrades like cheat sheets checklists, webinars and templates are powerful ways to get customer emails where you can continually stay in contact.
Provide value and deepen the relationship, they provide a simple reason for people to leave the platform and come to your site tactic. Number two is live. Videos and webinars live video feels more personal and engaging than other types of video content. In fact, you can now live stream on multiple social media platforms at once from the same video source, live video, humanizes brands and makes the experience feel more exclusive. It also gives viewers an opportunity to interact with them rent.
As a result, conversion rates can be as high as the double digits, so while there might be less traffic generated from this tactic than other methods, the quality of traffic can be extremely high. Social media is about a lot more than getting the dopamine hit of likes and endlessly scrolling your life away. It’S also about getting people to buy things just kidding. Social media is really about encouraging conversation. Building a community and driving excitement now building a social media following is incredibly important for helping promote and establish your brand.
But our goal here is to get traffic back to your website, so i’m going to focus on tactics that help you do just that tactic number. One is giveaways and contests contests, and giveaways are a great way to drive traffic to your website and can also have a really big impact on your followers and engagement. Prizes and rewards are powerful incentives for people promoting your website, but rather than simply getting people to sign up with their email, create a viral loop by using a points-based system where people earn points for promotion. This is a gamified process where people increase their chances of winning based on the amount of people they sign up, and it’s really easy to track this using referral links. Tactic number two is offering time-sensitive discounts putting an expiration on your discount leverages scarcity, which is a powerful psychological sales trigger.
That’S. Why offering time-sensitive discounts can help generate a lot of traffic and sales? Because this tactic is a short-term traffic driver, make sure to capture the customer’s email and have them opt in to a newsletter? So you can continually send them valuable content and bring them back to your website. Tactic.
Number three is leverage social commerce, social commerce is the meeting point of social media and commerce. Social media platforms like pinterest and instagram, have streamlined the buying process for customers. Customers who see products they like can add them to their cart directly on the social media platform and depending on the platform. Customers can then finalize their purchase right then, and there or move to the retailer’s official sites with smartphones and social media. Only increasing in popularity, social commerce is getting more mainstream by the minute and while social commerce fever hasn’t reached tipping point in the united states in china, social commerce accounts for 11.
of retail e-commerce sales in 2019, social commerce sales in china, topped 186 billion dollars. That is approximately 10 times the number of sales in the us for social commerce simply put social commerce in north america has a ton of room to grow, and this is a traffic and sales opportunity. You don’t want to ignore, i’m sure by now you have heard of influencer marketing, where instagramers or tic talkers are paid flat fees, sometimes outlandish sums for simply making a post endorsing a product. Besides the upfront cost, not knowing how many sales will come from that post is a huge risk to an entrepreneur just starting out, and of course you can approach influencers and just offer them free products in exchange for a post. But the reality is most influencers want to be paid.
Well, what, if i told you, you could enlist influential people and blogs to help promote your products without spending. A dollar upfront enter affiliate programs, a process by which an affiliate earns a commission for marketing a company’s product. The affiliate simply promotes the product and earns a piece of the profit from each sale. They make. The sales are tracked via affiliate links from one website or app to another, launching an affiliate program with blogs, and influencers can be a powerful way to grow traffic and sales.
It creates a win-win situation that incentivizes influencers and blogs to try to actually make sales because they have the potential of making a lot of money. Affiliate. Commission percentages can really range depending on the influencer blog product industry and company, and while you will end up making less profit on an affiliate sale, you can make up for this in volume by gaining access to a whole new audience and a whole new set of Customers, you may have not had access to in the first place when customers search for your products, you want your store to be one of the top results. That appears for their query, especially considering that 75 of clicks go to the top three results on a search engine results. Page now, like we spoke about before one of the best seo tactics is strategic content creation.
But here are some simple things you need to have right about your site tactic. Number one optimize your site structure for seo number two find and submit your sitemap to the google search console number three add breadcrumbs to your product categories: to instantly create internal links. Number four identify the pages on your website that have the most authority and page rank. You can do this with a free tool like moz toolbar for chrome number. Five, add a link from your authority pages to your target pages, incorporate the link, naturally on the authority page using anchor text related to the keyword you’d like the target page to rank.
For now seo seems a lot more complicated than it really is. So if you want a little bit more background, go check out. A previous video we did on seo for beginners then come back to this video and use this seo tactics checklist. Hopefully, this video has given you some solid ideas for strategies and tactics. You can use to grow your traffic and sales without breaking the bank.
This is by no means an exhaustive list, but it is an effective one. If you commit and put in the work and apply the lessons you learn along the way you’ll reap the rewards in the long run. Also don’t forget to like and subscribe. So you don’t miss out on more tips to grow. Your online business remember we’re a channel for small business owners with big plans.
I’Ve been your host tyler and i’ll. See you next time on learn with shopify. You