What’s up guys? Welcome back to my channel in today’s video! I’m gonna discuss what mistakes you might be making when trying to drive traffic to your FC shop. If you have an Etsy shop and you’re interested in learning about these common mistakes, then give this video a thumbs up and don’t forget to subscribe to my channel for more small business tips and tricks.
Okay, so mistake number one you might be posting your shop or listing links everywhere or just to places that don’t really make sense, for example, joining an FC seller group on Facebook and posting your listing links within the group Etsy seller groups on Facebook are great when you want to converse with other Etsy sellers.
Maybe you want to give advice or ask a question based on being a seller, but they’re, not so great. When you’re trying to promote your listings. Actually, it could end up hurting your metrics because it’s, lowering your conversion rate, so FG sellers are not necessarily your ideal customer.
So, even if they do click on the link that you post within the group, they’re, probably not going to buy what you’re selling, and this tells FC that this is a listing that people click on. But it’s, not a listing that someone wants to purchase, which means that your listing might actually drop lower in the search result.
If your goal is to convert views into sales, then you’re, going to need to find where your ideal customer hangs out. So in this example, we need to find which Facebook groups our ideal customers are a part of.
Let’s. Pretend that you make and sell dog toys on Etsy why don’t? You join a Facebook group for dog lovers and dog owners. This is where your ideal customer most likely hangs out on Facebook. Now I know you might be thinking but Alyssa.
I’m, not allowed to promote anything in those Facebook groups in those Facebook group rules. It says no advertising. Well, I wouldn’t suggest that you advertise and spam groups anyway. No one really likes to be sold to in that way.
So what I would do is engage with those potential customers in an authentic way. For example, you can start a discussion in the group and ask if your dog could only play with one toy for the rest of his life.
What would it be? I bet you’ll, get a lot of valuable feedback, and you can use this information to understand what your ideal customer really wants from you and what their dog really loves. This exercise has the potential to inspire a new product idea and even if it doesn’t it’s.
A good thing that you’re engaging with your customers. If someone comments that something their dog can’t live without is something that you offer, then you can reply and say hey. I actually am an expert on this specific toy.
If you’re interested, then direct message me. I would love to talk more about it, even if they don’t end up buying you’re building that relationship and Trust with a potential customer. I mean they are much more likely to buy from you than someone in an Etsy seller Facebook group right, so I highly suggest engaging with your potential customers in a relevant Facebook group number two.
You’re, promoting too much on Instagram. If you’re anything like me, then at one point you posted a sales e Instagram photo like this and maybe posted it way too many times. I can tell you for a fact that this post brought in zero sales.
When my niche was in the wedding industry, I should have posted beautiful photos of brides and bridesmaids getting ready in the morning with their mimosas, with their personalized flutes and also mixed in a bunch of just beautiful, inspiring wedding photography within my feed.
This would have been much more appealing to my ideal customer than me. Just posting a bunch of product photos and telling them about a sale that I was running. Inspiring them is them value, and when you offer your ideal customer value, they want more from you.
So I would have grown by following much more quickly and once I grew my following, I could have pulled them and ask them questions in my Instagram stories and I would have gotten a lot of good valuable feedback that would help me understand what they need.
I could have taken it one step further and created a freebie. Let’s, say a recipe guide for three delicious easy to make mimosas and linked it in my Instagram bio or if it made sense, I could have just sent them the link when we were going back and forth on DMS in order to download That free recipe guide, they would have to give me their name and their email address and after they received their freebie, there would be an email sequence that goes out and just provides more inspiration and more value for these brides and the last email would be a Promotional email, where I would basically say for a limited time, they can get my champagne flutes for 20 % off because of the value and inspiration I’ve been providing them in my Instagram feed and throughout my email sequence, they’re.
Much more likely to buy than if I was to just post salesy photos on my feed. If you want to learn more about growing your email list through an opt in then check out this video right here, so mistake: number three: you’re, not utilizing Pinterest.
I used to use Instagram as my main social media platform for my business and I didn’t really pay attention to Pinterest because it was confusing and I didn ‘ T really know the power it had as a visual search engine.
But I remember hearing about how it’s super powerful, so I randomly pin some of my listings from Etsy and when I check my traffic stats months later, I noticed that almost 100 % of my social media traffic was coming from Pinterest with really No strategy at all, I was just hitting my listings.
I wasn’t doing any keyword, research. I wasn’t in any group boards and it was bringing in almost 100 % of my social media traffic, even though I was spending all this time trying to promote on Instagram, I’m, still learning more about Pinterest, but you don’t really need to know a lot about it to see results.
So what I do is I create Pinterest, friendly, graphics, so vertical graphics that are 900 by 600 pixels wide, and I create these graphics and canva, and I noticed that the warm tones really do much better than the cool tones.
So I always use pinks and maybe some Gold’s in my Pinterest graphics. Then I do my keyword, research by using the search bar in Pinterest, and I make sure that I include those keywords in my pin title and description, and I just pin my FE listings to different relevant boards that I ‘
Ve made it a great thing is that when you pin an se listing it’s, actually a rich pin, which just means it has more text and information than an average pin. And this is great because there are more keywords to rank for and also Pinterest favors rich pins, so you’re, more likely to be found higher in the search results.
Currently, 14.4 of my Etsy traffic and 20 % of my website traffic comes from Pinterest traffic that I otherwise would not have next week. I would love to dig deeper into Pinterest and teach you what steps you could take as a Pinterest newbie to start driving traffic to your FC shop, comment below and give this video a thumbs up.
If you want to see that video, I hope these tips were helpful. Let me know in the comments below what you do to increase traffic to your FC shop thanks so much for watching guys. I will catch you in the next one.