– Since 2017, I've
grown my YouTube channel from zero to over 490,000 subscribers. YouTube is the second most
popular search engine on Earth. I'm ranked for keywords on YouTube that are some of the most competitive, like SEO and content marketing. Hey everyone, I'm Neil Patel, and today, I'm going to break down
how to rank number one for very competitive keywords on YouTube. (upbeat music) Now, before we get started, make sure you subscribe to this channel. That way, when I release
more content like this, you'll get notified. And if you're on YouTube,
click the alert notification.
The first thing you need to do is become an authority in a specific area. In other words, you need to be an expert. You know how Google has the E-algorithm? YouTube doesn't have an E-algorithm, but it's very similar. Channels that are very specific versus talking about everything, tend to do better when
it comes to ranking. Google wants to rank
authoritative channels that are really, you know, the key, the end-all, be-all
authority on that subject versus just random people. Why? Because it provides more value and that keeps people
more on YouTube longer.
So with my channel, I tend
to stick with marketing. SEO, content marketing, blogging. You don't see me creating
topics about my family and videos about my life
or driving their car, because that doesn't really have anything to do with marketing. So whenever I try to go
out of this expertise, I don't get much traction
and I don't rank well even if I do all the stuff that's right. But when I focus, I do really well.
For example, my buddy
Derek Halpern told me to create a video on
sales because it got him a lot of paid speaking gigs. When I did that, even though
I copied the right format, I did all the right SEO
stuff, I didn't do well. Why? Because I'm not known as a sales expert. So no matter what, you need to have one focus
area for your channel. I kid you not, that really
helps you rank better. The second tip, pay attention to feedback. You'll notice that some topics will always have good performance on your
channels, and others won't. If people love certain
topics, then do more of them. If some people hate certain
topics, then do less of them. Sure, you can't always keep
creating the same video over and over and over again. But you can do variations of
it, you can expand upon it. Like I know you love SEO videos from me. Yeah, sure, all my videos don't
have to just be about SEO, they can be about link building, they can be about content marketing, they can be about Google algorithms, they can be about international expansion.
There's so many areas
that you could take it, but really listen to your audience. And sure they may not just
tell you this feedback in a comment, but you can
also tell by the views, the likes, the dislikes. All this will give you feedback. The third thing, understand search demand. Much like SEO, having the right keywords, with the right search volume gives you the best chance of
success in the long run. See, today, search is the second biggest traffic source to my channel, accounting for 25.5% of
all views to my videos. You can use Ubersuggest to
find the right keywords.
Under the Keyword Ideas report, you can see tabs for questions, prepositions, comparisons. This will give you ideas for content that you can create, as
well as it'll tell you what's being searched. The last thing you want
to do is create content on things that just aren't searched. Sure you'll rank number one from something that gets no volume, but who really cares, because it's not driving any traffic.
The next thing, do your keyword research, but focus on the value of your content. See, when people do keyword
research they're like, "Okay, I'm going after these keywords, "so I want to optimize my
title tag, my meta description, "say the keyword within the video, "because if this video's on SEO "and I say it 10 times in the video, "like 'SEO, SEO, SEO,'
YouTube picks that up, "I'm going to rank better." But what about the value of the content? See, YouTube measures retention.
How long is someone watching your video? And are they leaving? And not only do they measure how long someone is watching your video, they measure how long does your video keep someone on YouTube, because after your video is over, they tend to autoplay other videos even if they're not from your channel, and if that user keeps
sticking around and watches five, six, seven, eight, nine, 10 videos, a lot of that credit goes to your video, which will help it rank higher, because that helps YouTube
also generate more ad income. So look at the quality of your videos. You want to hook people on early on. You want to tell them why
they should stick around.
You want to keep them entertained. All these types of things will do well. There's this lady named Sunny. She has something called the hot script. Look it up. It'll help keep more people
on your YouTube channel. And if you're just boring and
talking in monotone like this, no one's going to stick around. But when you have amazing content that people like, "Oh my
god, this is so entertaining, "you have great animation,
good transition," that'll keep people around longer. The next tip, pay attention
to your video format.
See, I've found that
certain formats of a video, like how it's structured, how my story, how the whole five or 10
minutes is structured, really helps keep people around, also subscribe to my channel
and increase my rankings. So here's my formula that
I use with my videos. First, I start with the hook. This is the idea where
I capture the attention of my audience by telling
them what the video's about, why it's important and
why it matters to viewers.
Then, I tell people to subscribe. And I just don't say, "Hey,
subscribe to my channel." I tell them, "You have to
click the alert notification," because if they click
the alert notification, more people will get
notified of your videos. This action at the very
beginning is very important. It's really helped change my channel and helped boost my ranking. Third, I lay my content out
in a step-by-step format, bulleted explanations. I use stats, I use actionable advice. I explain things so anyone can understand. I just don't want to give
a lecture and be like, "Hey, I'm Neil, I know everything
about SEO or marketing." No, I want to break things
down so you can implement and get results, because if you
do, you'll keep coming back.
If you do that with your audience, they'll also keep coming back. And that's why I also try
to keep things short, sweet and easy to understand,
so whether you're a newbie or you're advanced, you can get value. And finally, I give them some
additional calls to action, talk to them about my ad agency, telling them to like the video,
telling them to share it, telling them to leave a comment. This all helps boost my engagement, which helps with my ranking. Now that you've got your format right, the next step I have for you, keep a eye out on what's
working within your market. See, your audience isn't
only watching your content or your channel. There's other channels that
are competing with you. Look at their channels. See what's working. See which one of their
videos is doing the best. Analyze it. Copy their best concepts and strategies. I'm not saying you should copy
their video word for word. I'm talking about their
concepts and strategies. If someone created a video on
link building or infographics because it does really well, I can do my own take on that as well.
That's another example. And the last tip I have for you, it's all about the first 24 hours. See, YouTube's SEO algorithm is the opposite of Google's SEO algorithm. See, with Google, you rank well over time. It's a long and steady race. With YouTube, the videos
that tend to do really well in the first 24 hours tend
to rank really quickly. In other words, I'll release a video and I can get ranked
really highly for a keyword within the first 24 hours
of the term I'm targeting. Sometimes it takes a week,
sometimes a few days, but it doesn't really
take longer than that. So the first 24 hours, I push it out to all my
social channels, like Twitter, saying, "Go to YouTube, watch this video." I'll do email blasts,
push notification blasts through Subscribers.com.
All this helps my videos rank higher because it's so popular
in the first 24 hours, YouTube sees it, it's much
more likely to do well in the long run. Now, I could end it here, but I have another bonus tip for you, and the reason I want to
give you this bonus tip, because it's not really a
tip that matters too much that you don't already know about, but it still impacts your ranking. You really want to focus on your headline.
Copyblogger has a headline formula. Check it out. It'll teach you how to write headlines. And to give you a quick stat, eight out of 10 people
will read your headline, but only two out of 10 will click through and read the rest of your article or click through and watch
the rest of your video. That's why headlines matter. Because if your headlines suck and no one's clicking through on them, you're not going to rank well. But if you get a lot of clicks, you will rank better as well. So that's it. If you need help with your
social media marketing or your YouTube SEO,
check out my ad agency, Neil Patel Digital. If you enjoyed this
video, like it, share it, tell other people about it.
If you have some
questions, leave a comment. I'll respond and help you out. Thank you for watching..