Get More Money/Traffic Online increase website traffic How To Create Google Search Ads | Increase Website Traffic & Grow Your Business with Google Search

How To Create Google Search Ads | Increase Website Traffic & Grow Your Business with Google Search


https://www.youtube.com/watch?v=HpwYHXhjtJQ

hey everybody this is Viren and welcome back to my youtube channel for another marketing tutorial. Now as some of you have been emailing me and requesting me to start making tutorials on Google AdWords I thought I’ll get started with that.

So in this tutorial I’m going to show you how to basically create your first search ad on Google. As you might know that Google Ads is the platform from where you can make multiple type of ads that being searched campaigns, display campaigns, app install campaigns and even YouTube campaigns.

So basically you have access to all the kinds of ads Google lets you create on all of their platforms. But for this tutorial we’ll get started with search campaigns and as you can see I’m using the new Google AdWords UI compared to the previous one.

So in case you’re still using the old one you will see a button somewhere at the bottom right corner of the screen somewhere on here which says try the new Google ads manager and that is what I’m using for these tutorials.

Once you’ve created your account which is very simple to do. All you do is sign in with your regular gmail ID connect your card and you will land at this screen. Once you do, I’m under search campaigns and as you can see I don’t have any campaigns right now.

So I even get a message saying none of my campaigns are running because all of them are either paused or removed. So let’s get started with our first such ad and click on this ad button. You can also click on this new campaign button and create a new campaign.

So there are a number of kind of campaigns you can create with Google Ads we’ll go over all of them one by one but we start with the search Network ad. But there’s also the display ads, the shopping ads, the video ads for YouTube and the app ads for the Play Store.

But let’s get started with search ads. Basically the search ad will let you create ads on the Google search platform as well as their partner networks so first you have to define a goal you have to select whether you want visits to your website or you want a checkout on your website, you want them call your business – in this case your ad is gonna have a phone number and will be searchable through through smartphones and users can give you a call directly from your ad.

So now let me just select visits on the website and the optional setting gives you the gives you an option to add the business address but let me just continue for now. You need to give your campaign a name.

Let me just call it snapchat ads. Now do you want it to be visible on just the search Network or also the Display Network as well. So now what Google has started doing is that in even if all you have is text they will use your text and somehow make it into a display ad.

But I will just select search ads for now. We will start by selecting the location so let me just select Mumbai. So I’m selecting the city of Mumbai the language is English you can add a lot of other languages as well, but since my ad is going to be English, my website is in English so I’ll leave it at that.

The bidding strategy – there are different kinds of building strategies to maximize clicks, conversions, a target cost per acquisition things like that. I like to always first begin by manual CPC, and get a good amount of data into my campaigns before I start using CPAs or conversions.

So let me just start with manual CPC. Enable enhanced CPC. Now what this means is that AdWords will automatically adjust your bids for maximum conversion. I’ll let that be active. You can start by entering a daily budget so I’ll keep it at a very minimal say hundred rupees per day.

The delivery method standard or accelerated. Accelerated means that Google will try and use your entire budget as quickly as possible and standard means that you spread it throughout the days so if you’re just beginning I will say you select standard because then you get to know what time of the day your ad works the best and then you can optimize accordingly.

Start and end dates – I have no end date set. I’ll started immediately from today which is 31st October. We’ll get into sitelinks, call outs and call extensions later but for now I’m not adding all of this.

There are more settings as well so you can add a lot of these things. You can schedule your ad for certain time of the day or certain days of the week. You can have rotational settings that means that if you have multiple ads you can decide how Google will give more preference to one ad over the other or do you want them to distribute all your ads evenly.

You can add campaign URL options what this means is that you can add a template. You can add basically UTM parameters to your campaign so that you can track what is the traffic coming from this particular campaign.

I usually add UTMs on an ad basis. So that I can track each of my ads. If you don’t know what UTM parameters are I’ll link up another video somewhere here in that “i” button and you can click and watch this video to know what UTM parameters are.

It basically helps you track conversions from each of your ads. Let’s click on save and continue. Now we need to create an ad group. What ad group in Google search basically means is that this is where you list down what are the keywords you want to be targeting and what is the amount you want to pay per click.

So let me just give my ad group and name I’ll just call it ad group 1 and I’ll set with a default bid of say two rupees CPC. Let me add some keywords. So there are a number of ways you can add keywords as you can see that if you just add the keywords like I’ve added right now it’s something called broad match – what this means is that even if someone say my keyword was snapchat ads but someone typed snapchat advertising and Google thinks it is still relevant, your ads still might be shown to them.

If you add quotation marks around your keyword what that means is Google will only show ad if that exact phrase is there in the search that has been made and another thing is called exact match where you add these brackets around your keyword.

What this means is that Google will show your ad only if the searched keyword is exactly this. So I always like to start with broad match and then slowly remove the keywords that don’t make sense.

We’ll get into this again later. Now you can also use this to get keyword ideas like if you enter your website’s name or a link to your website, Google will scan your website and come up with keywords that might help you.

You can also enter a product or service like snapchat marketing. Now Google has given me some options of keywords and as well as the monthly searches around it so I can add keywords that makes sense for me and you can also see the monthly searches that are made for these.

As you keep adding keywords you’ll see how much cost google estimates you will make and what is the average CPC so you can decide on a default default bid based on this. And probably what I can see here is that not too many searches are made on these keywords that is why Google is estimating and I’m not gonna get any clicks in the day, but you will actually learn once you start creating ads that these numbers aren’t always accurate.

The CPC’s can be way more way less than what Google suggests so it’s always good to experiment on your own first. So even though these estimates are way too low I’ll still go ahead with my campaign and let me just see what kind of returns I get.

If not then you might want to use the give Google Keyword tool and see how many searches are made on your keywords every day on a monthly basis or on an annual basis and then maybe work on improving your list of keywords.

But for now let’s just save and continue the ad group. The next step which is the last step as you can see is create ads so let me create an ad. This is how your ad is going to look like, you can add all the URLs here so let me get started.

Let me just open my website to select the link I want to promote. I want to promote this link – how to create snapchat ads. Let me quickly open the URL builder and create a link for it. You can copy the link paste it on the final URL.

You can decide how the link here is going to be. So right now it’s by default virenbaid.com. I can add snapchat here. Give your ad a description as well. I’ve added the content. You can add custom parameters to the URL.

Add a tracking template but I really don’t need this since I’ve already added my template. Here you can also use a different URL for mobile which I don’t need because my website is responsive.

You can see how your ad looks on desktop and mobile. Save and continue. My campaign is live. I’m inside the campaign right now. I can see the ad group that I created the CPC and here you can basically monitor your clicks and impressions and things like that.

I’ll also show you how to add conversions here later. The conversions come from Google Analytics. Google Analytics can get integrated with Google AdWords so that you can see your conversions here as well and actually know how much you’re paying for conversions on your website.

But that’s a story for another tutorial. That’s about it for this tutorial I hope you now know how to create your search ad. Please get started with it if you have any questions do comment it below and I’ll be more than happy to answer it for you.

Thank you so much. Hey everyone this is Viren and thank you for watching this video. I really do put in a lot of effort in making these videos so if you did like the video hit the thumbs up button comment and please let me know and subscribe to this channel because I come up with new content on a regular basis and you might find them helpful.

Thank you. [Music] hey everybody this is Vereen and welcome back to my youtube channel for another marketing tutorial now as some of you have been emailing me and requesting me to start making tutorials on Google AdWords I thought I’ll get started with that so in this tutorial I’m going to show you how to basically create your first search ad on Google as you might know that Google Ads is the platform from where you can make multiple type of ads that being searched campaigns display campaigns app installed campaigns and even YouTube campaigns so basically you have access to all the kinds of ads Google lets you create on all of their platforms but for this tutorial we’ll get started with search campaigns and as you can see I’m using the new Google AdWords UI compared to the previous one so in case you’re still using the old one you will see a button somewhere at the bottom right corner of the screen somewhere on here which says try the new Google ads manager and that is what I’m using for these tutorials once you’ve created in your account which is very simple to do all you do is sign in with your regular gmail ID connect your card and you will land at this screen once you do under search campaigns and as you can see I don’t have any campaigns right now so I even get a message saying none of my campaigns are running because all of them are either paused or removed so let’s get started with our first such ad and click on this ad button you can also click on this new campaign button and create a new campaign so there are a number of kind of campaigns you can create with Google Ads we’ll go over all of them one by one but we start with the search Network ad but there’s also the display at the shopping ads the video ads for YouTube and the app ads for the Play Store but let’s get started with search ads basically the search ad will let you create ads on the Google search platform as well as their partner networks so first you have to define a goal you have to select whether you want wizards to your website or you want a checkout on your website you want the call your business in this case your ad is gonna have a phone number and will be searchable through the phone through the smart phones and users can give you a call directly from your ad so now let me just select wizards on the website and the optional setting gives you the gives you an option to add the business address but let me just continue for now you need to give your campaign a name let me just call it snapchat ads now do you want it to be visible on just the search Network or also the Display Network as well so now what Google has started doing is that in even if you all you have is text they will use your text and somehow make it into a display ad but I will just select search ads for now we will start by selecting the location so let me just select so I’m selecting the city of Mumbai the language is English you can add a lot of other languages as well but since my ad is going to be English my website is in English so I’ll leave it at that the bidding strategy there are different kinds of building strategies to maximize clicks conversions a target cost per acquisition things like that I like to always first begin by manual CPC you get a good amount of data into my campaigns before I start losing CPAs or conversions so let me just start with manual CPC enable enhanced CPC now what does what this means is that AdWords will automatically adjust your bids for maximum conversion I’ll let that be active you can start by entering a daily budget so I’ll keep it at a very minimal say hundred rupees per day the delivery method standard or accelerated accelerated means that Google will try and use your entire budget as quickly as possible and standard means that you spread it throughout the days so if you’re just beginning I will say you select standard because then you get to know what time of the day your ad works the best and then you can optimize accordingly Starlin dates I have no ended side I started immediately from today which is 31st October we’ll get into cycling’s call outs and call extensions later but for now I’m not adding all of this there are more settings as well so you can add a lot of these things you can schedule your ad for certain time of the day or certain days of the week you can have rotational settings that means that if you have multiple ads you can decide how goomy will give more preference to one AD or over the other or do you want them to distribute all your ads evenly you can add campaign URL options what this means is that you can add a template you can add basically UTM parameters to your campaign so that you can track what is the traffic coming from this particular campaign I usually add you teams on an ad basis so that I can track each of my ads if you don’t know what UTM parameters are I’ll link up another video somewhere here in that I button and you can click and watch this video to know what UDM parameters are it basically helps you track conversions from each of your ads let’s click on save and continue’ now we need to create an ad group what ad group in Google search basically means is that this is where you list down what are the keywords you want to be targeting and what is the amount you want to pay per click so let me just give my ad group and name I’ll just call it ad group one and I’ll set with a default bid of say two rupees CPC let’s let me add some keyword so there are a number of ways you can add keywords as you can see that if you just add the keywords like I’ve added right now it’s something called broad match what this means is that even if someone say my keyword was snapchat as with someone to have typed snapchat advertising and Google thinks it is still relevant your ads still might be shown to them if you add quotation marks around your keyword what that means is Google will only show ad if that exact phrase is there that phrase is there in the in the search that has been made and another thing is called exact match where you add these brackets around your keyword what this means is that Google will show your ad only if the searched keyword is exactly this so I always like to start with broad match and then slowly remove the keywords that don’t make sense we’ll get into this again later now you can also use this to get keyword idea like if you enter your website’s name or a link to your website Google will scan your website and come up with keywords that might help you you can also enter a product or service like sales marketing and how Google has given me some options of keywords and as well as the monthly searches around it so I can add keywords that makes sense for me and you can also see the monthly searches that I made for these and as you keep adding keywords you’ll see that how much cost google estimates you will make and what is the average CPC so you can decide on a default default will be based on this and probably what I can see here is that not too many searches are made on these keywords that is why Google is estimating and I’m not gonna get any kicks in the day but you will actually learn once you start creating as that these numbers aren’t always accurate the CPC’s can be way more way less than what Google suggests so it’s always good to experiment on your own first so even though these estimates are way too low I’ll still go ahead with my campaign and let me just see what kind of returns I get if not then you might want to use the give Google Keyword tool and see how many searches are made on your keywords every day on a monthly basis or on an annual basis and then maybe work on improving your list of keywords but so now let’s just save and continue the ad group the next step which is the last step as you can see is create ads so let me create an ad this is how your ad is going to look like you can add all the URLs here so let me get started let me just open my website to select the link I want to promote I want to promote this link how to create snapchat ads can you quickly open the URL builder and create a link for it Google CPC snap chat ad you can copy the link paste it on the final URL you can decide how the link here is going to be so right now it’s by default we’re in bed calm I can add snapchat here something like that give your added description as well added the content you can add custom parameters to the URL add a tracking template but I really don’t need this since I’ve already added my template here you can also use a different URL for mobile which I don’t need because my website is responsive you can see how your ad looks on desktop and mobile save and continue’ and my campaign is live I’m inside the campaign right now I can see the ad group that I created the CPC and here you can basically monitor your clicks and impressions and things like that I’ll also show you how to add conversions you are later the conversions come from Google Analytics Google Analytics can get integrated with Google AdWords so that you can see your conversions here as well and actually know how much you’re paying for conversions on your website but that’s a story for another tutorial that’s about it for this tutorial I hope you now know how to create your search ad please get started with it if you have any questions do comment it below and I’ll be more than happy to answer it for you thank you so much hey everyone this is Vereen and thank you for watching this video I really do put in a lot of effort in making these videos so if you did like the video hit the thumbs up button comment and please let me know and subscribe to this channel because I carve with these content on a regular basis and you might find them helpful thank you

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