Get More Traffic increase website traffic How to Drive Targeted Traffic to Your Online Store

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How to Drive Targeted Traffic to Your Online Store


https://www.youtube.com/watch?v=qQPGOKeuPwE

It’s all too familiar a story. You’ve created a beautiful online store
and you’re carrying products that you know people will love but the only problem is,
no one is coming to your store. Why is that? There could be several reasons
but one of them is probably because you’re not doing a good enough job of actively driving
visitors to your site.

In this video, we’ll show you 6 practical
and proven methods, that you can use, to drive traffic to your online store today. Tip #1 Send free samples to Instagram influencers.
Instagram is quickly becoming one of the most effective marketing channels for ecommerce
merchants.

In fact, a recent study found that Instagram provides brands with 25% more engagement
than any other social platform. Additionally, using instagram is a great way
to drive traffic and awareness to your store – especially if you know how to target influencers.

So, how do you do that? Well, a great place to start is by using the free online program
Websta. Let’s say we want to start a business selling
hair products online. We’ll do a quick search for “hairstylist”.

As you can see we’re able to pull the following
list of popular related hashtags as well as users who have the word “hairstylist”
in their usernames or bios. The idea here is to search through the results and try to
uncover accounts with large followings – try to aim for accounts with 20 000+ followers.

Take a look at their profile pages, paying
special attention to ones that include an email address. This will typically indicate
that they are open to product placements, partnerships and advertising opportunities.

Additionally, if a web address is included,
you can easily navigate to their site and look for a contact page to find an email or
mailing address. Keep in mind not every Instagram user with
a lot of followers is willing to feature products from users.

Take a look at their past activity
to see if it’s something they’re regularly doing and if it is don’t hesitate to reach
out and see if they might be willing to accept samples. Tip #2 Reach out to Bloggers and Press.

A
great way to drive traffic to your store is by getting featured on a blog or mentioned
in the press. Now, you don’t have to target the biggest and most successful people. In
fact, your chances of getting featured are better if you aim for people with small to
medium audiences, because they’re not constantly bombarded with pitches.

Keep in mind that
the loyalty of the audience matters almost as much as size. To find bloggers and influencers in your industry,
simply head over to Google. As an example, we searched “Hairstyle Blog”
and as you can see there are several blogs dedicated to hairstyle.

Take your time looking
through the results to see which blogs post regularly on hair products and feature product
reviews. Another great place to look for influential
bloggers is on youtube. Try searching for different keywords like “hair advice”,
“hair tips” and “hair care”.

Then see whether the makers of these videos are
regularly posting hair product features or reviews. Just like with Instagram, you should
reach out to see if they are willing to accept a sample of your product.

Another tried and true method for getting
traffic is landing your business in the press. A good starting point is to target local news
sites, community papers and smaller publications specific to your industry.

Pay particular
attention to journalists that have written about products similar to yours or your competitors
in the past. A great online tool you can use to find local
journalists or writers who cover your area of interest is followerwonk.

Followerwonk allows your to search for keywords
in people’s twitter profiles. Let’s say we’re trying to find a local journalist
in Toronto, we could do a quick search for “Toronto Journalist” and look through
the results.

You can also narrow your results by adding keywords specific to your industry. Often times, you can find their email right
in their twitter bio, so you can easily send them an email. We suggest that you keep your
email short and compelling, and focus on telling a unique story.

Highlight what makes you different
and position yourself as a local success story. Tip #3 post your store on Reddit. The whole
internet hangs out on reddit and in addition to its front page which aggregates the most
popular content on the web, it also has thousands of category specific subreddits.

In fact,
you can find a subreddit on nearly any subject. To find relevant subreddits, use reddit’s
search feature and type in your keywords of choice. Let’s stick with the hair products
scenario and do a quick search for “hair advice”.

As you can see a number of different
subreddits have been found from our search. Let’s take a quick look at the “female
hair advice” subreddit. Within this subreddit , there is a lot of
discussion on all aspects of hair care.

You can also take a look at the related subreddits
like “haircarescience”, “curlyhair”, or simply “hair”. As we said, there are
a lot of niche subreddits out there. Once you’ve located a subreddit or two specific
to your industry, look for ways to contribute content without coming off as spammy or salesy.

That might mean submitting a blog post you just wrote or a link to a video tutorial you’ve
just created. In other words, try and give and not just
take and the community will be much more accepting.

Also, it’s important to note that each subreddit
has specific rules and are displayed in the sidebar on the right . Some subreddits don’t
allow promotional material – so posting what’s basically an ad for your store is not allowed.

Tip #4 get friends and family to share. Are
you at the age yet when all of your Facebook friends are posting pictures of their babies?
Isn’t it annoying? Many people are sick of looking at baby photos, but you can probably
get away with sharing your online store.

People don’t launch businesses too frequently,
so it’ll probably be quite unique within your circle of friends. We suggest you reach out to your friends and
family in a targeted way with personalized messages.

Don’t focus on getting them to
buy your products but instead ask them to share your store with their networks. You’ll
have a higher success rate than reaching out to strangers, and if enough of them share,
you might get some sufficient momentum.

Additionally, you can talk about your store
in a status update, but try not to post too frequently to avoid irritating your friends.
A good rule of thumb is update your personal page only once a day with a business related
post.

Tip #5 Pro-Actively Engaging on Twitter. A
great way to get on people’s radars is by actively engaging with them on twitter. Here’s
what you can do: First, you can generate some follow-backs
by following select people on twitter whom you determine may be interested in your store.

To do this, we’ll head back to Followerwonk. Simply log in through your twitter account,
and search for relevant keywords in people’s twitter bios and profiles. You can then follow
the users who you believe would be interested in your store.

Additionally, you may want to try searching
twitter for keywords related to your product offerings and then look for chances to help
people or add value in a way that doesn’t sound like a sales pitch.

Remember to remind
your followers every so often about your product offerings, and you’ll be well on your way
to building an audience of interested people who will be curious to check out your store.

Tip #6 Write a Blog Post featuring people
with audiences and send it to them. Our final suggested tactic for getting traffic goes
back to reaching out and connecting to people with audiences – bloggers in particular.

But instead of targeting them by sending a
sample of your product, – you do it by writing a blog post about them, and sending it to
them in an email or on twitter. You’re going to be looking for the influencers
in your industry anyway.

So write up the top people you find and turn that into an easy
blog post featuring the most popular instagram users, bloggers, vloggers and twitter accounts. For example, You could write a top 10 list
of the most important hairstyle bloggers you should be following or top 15 twitter accounts
you should be following to discover new hairstyles.

In the blog post, list them and come up with
a short blurb describing what they’re all about. Next, tweet the post to them or send
them an email . Try not to be too obvious that you’re just trying to get their attention.

As long as your post is thoughtful, they’ll be flattered and if they send it out to their
network, all the better. Try putting these 6 traffic driving methods
into practice with your business and be sure to keep us posted with your progress.

If you’re
looking for more information on starting and running your own business, be sure to subscribe
to our Youtube channel and join the ecommerce university email list. Thanks for watching
and if you found this video helpful let us know by clicking like or leaving a comment
below.

it’s all too familiar story you’ve created a beautiful online store and you’re carrying products that you know people love but the only problem is no one is coming to your store why is that there could be several reasons but one of them is probably because you’re not doing a good enough job of actively driving visitors to your site and this video will show you six practical improvement methods that you can use to drive traffic to your online store today tip number one send free samples to Instagram influencers Instagram is quickly becoming one of the most effective marketing channels for e-commerce merchants in fact a recent study found that Instagram provides brands with 25% more engagement than any other social media platform additionally using Instagram is a great way to drive traffic and awareness to your store especially if you know how to target influencers so how do you do that well a great place to start is with the online program web stuff let’s say we want to start a business selling hair products online we’ll do a quick search for hairstylist as you can see we’re able to pull the following list of popular related hashtags as well as users who have the word hairstylist and their usernames or BIOS the idea here is to search through the results and try to uncover counts with large followings try to aim for counts with 20,000 plus followers take a look at their profile pages paying special attention to ones that include an email address this will typically indicate that they are open to product placements partnerships and advertising opportunities additionally if a web address is included you can easily navigate their site to look for a contact page to find an email or mailing address keep in mind not every Instagram user with a lot of followers is willing to feature products from other users take a look at their past activity and if it’s something they’re regularly doing don’t hesitate to reach out and see if they might be willing to accept some samples tip number to reach out to bloggers and press a great way to drive traffic to your store is by being featured in a blog or mentioned in the press now you don’t need to target the biggest and most successful people in fact your chances of getting featured are better if you aim for people with small to medium audiences because they’re not constantly bombarded with pitches to find bloggers and influencers in your industry simply head over to Google as an example we searched hairstyle blog and as you can see there are several blogs dedicated to hairstyle take your time looking through the results to see which blogs post regularly on hair products and feature product reviews another great place to look for influential bloggers is on YouTube try searching for different keywords like hair advice hair tips and hair care then see whether the makers of these videos are regularly posting hair product features or reviews just like with Instagram you should reach out to see if they’re willing to accept a sample of your product another tried-and-true method for getting traffic is landing your business in the press a good starting point is to target local news sites community papers and smaller publications that are specific to your industry pay particular attention to journalists that have written about products similar to yours or your competitors in the past a great online tool you can use to find local journalists or writers that cover your area of interest is followerwonk followerwonk allows you to search for keywords in people’s twitter profiles let’s say you’re trying to find a local journalist in Toronto we could do a quick search for Toronto journalist and look through the results you can also narrow your results by adding keyword specific to your industry oftentimes you can find their email address right in their Twitter bio so you can easily send them a message we suggest keeping your email short and compelling and focus on telling a unique story highlight what makes you different and position yourself as a local success story tip number 3 post your store on reddit the whole of the Internet hangs out on reddit and in addition to its front page which aggregates the most popular content on the web there are also thousands of category specific sub reddits in fact you can find a subreddit on nearly any subject to find relevant sub reddits use reddit search feature and type in your keywords of choice let’s stick with the hair product scenario and do a quick search for hair advice as you can see a number of different sub reddits have been found from our search let’s take a quick look at the female hair advice subreddit within the subreddit there’s a lot of discussion on all aspects of hair care you can also take a look at the related sub reddits like hair care science curly hair or simply hair as we said there are a lot of niche sub reddits out there once you’ve located a subreddit or too specific to your industry look for ways that you can contribute content without coming off as too spammy or salesy this might mean submitting a blog post you just wrote or linking to a video to toriel you just created in other words try to give and not just take and the community will be much more accepting also it’s important to note that each subreddit has its own specific rules that are displayed in the panel on the right some subreddits don’t allow for promotional material so what’s basically posting an ad for your store is not allowed tip number four get friends and family to share are you at that age when all your Facebook friends are posting pictures of their babies isn’t it annoying well many people are sick of looking at photos of babies but you can probably get away with posting your online store people don’t launch businesses too often so it’ll probably be quite unique within your circle of friends we suggest that you reach out to your friends and family in a targeted way with personalized messages don’t focus on getting them to buy your products but instead ask them to share your store with their networks you’ll have a higher success rate than reaching out to strangers and if enough of them share you might get some sufficient momentum additionally you can talk about your store in a status update but don’t post too frequently to avoid irritating your friends a good rule of thumb is update your personal page with only one business-related post a day tip number five proactively engaging on Twitter a great way to get on people’s radar is by actively engaging with them on Twitter here’s what you can do first you can generate some follow backs by following people whom you think would be interested in your store to do this we’ll head back to followerwonk simply login through your Twitter account and search for relevant keywords in people’s Twitter BIOS and profiles you can then follow the users who you believe would be interested in your store additionally you may want to search Twitter for keywords related to your product offerings and then look for a chance to help people or add value in a way that doesn’t sound like a sales pitch remember to remind your followers every so often about your product offerings and you’ll be well on your way to building a following of interested people that will be curious to check out your store tip number 6 write a blog post featuring people with audiences and send it to them our final suggested tactic goes back to reaching out and connecting to people with audiences bloggers in particular but instead of targeting them by sending them a sample of your product you do it by writing a blog post about them and then sending it to them in an email or on Twitter you’re going to be looking for influencers in your industry anyway so right up the top people you find and turn that into an easy blog post featuring the most popular Instagram users bloggers muggers and Twitter accounts for example you could write a top 10 list of the most important hairstyle bloggers you should be following or top 15 Twitter counts you should be following to discover new hairstyles and the blog post list them and come up with a short blurb describing what they’re all about next tweet it to them or send it to them in an email try not to be too obvious that you’re just trying to get their attention and as long as your blog post is thoughtful they’ll be flattered and if they share it with their networks all the better try putting these six traffic driving methods into practice with your business and be sure to keep us posted on your progress if you’re looking for more information on starting and running your own business be sure to subscribe to our YouTube channel and sign up for the e-commerce University email list thanks for watching if you found this video helpful let us know by clicking like or leaving a comment below we already know that Instagram is a great place for posting selfies and photos of food but did you know that Instagram can be a highly targeted opportunities and strategies that you can use to help you start generating product ideas today

Source : Youtube

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