Get More Traffic increase website traffic How to Get Free Traffic to Your Store in 2020

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How to Get Free Traffic to Your Store in 2020


https://www.youtube.com/watch?v=X2j6DTaD9as

In this video, I’m going to share 3 ways to generate traffic to your online store for free in 2019. If you’re starting an online store with Shopify, free traffic is a big deal. It means you can get your product in front of customers without paying a dime.

I learned these strategies through experience. After getting banned on Facebook, I had to find new ways to drive traffic to my dropshipping store. Today I’ll explain the methods I used to get sales without paying for ads.

But a word of warning: These are strategies and not cheat codes, so be prepared to get to work! By the end of this video, you’ll know: What channels to use to find your target market How to provide valuable content to create valuable traffic How to start bringing that traffic to your store for free And more.

Ready to get started? Watch on. Hey everyone it’s Jessica from Oberlo. Today I’m going to show you how to generate free traffic for your online store. Before I get on with the list, let’s make sure we’re on the same page about dropshipping.

Dropshipping is one of the easiest ways to start an online business. Instead of buying tons of inventory for your online store, you only order products when you get sales. Your supplier ships your orders for you, so you can sell all over the world! But being a successful dropshipper requires constant learning.

Make sure you hit subscribe so you never miss our tutorials, dropshipper interviews, and product recommendations every Tuesday and Thursday! Dropshipping is a low-risk business model because it’s free to use you don’t need any inventory to get started.

The only thing you need to pay for is your monthly Shopify account fee. But other than that fee and your domain, most of your money will be spent on advertising. After all, once your dropshipping store is setup, you need to find ways to bring customers to it.

Most dropshippers invest in paid Facebook ads, Google ads, or Instagram influencers to bring traffic to their store. But, how to get sales without paying for traffic? There are a few free options I’m going to share with you today.

Let me be clear before I start. If you are not paying for traffic, you need to work for it. There is no cheat code for building a successful business. Now that that’s out of the way, I’ll get started with the first strategy you can use to drive customers to your store for free.

The first free traffic strategy: Engage with online communities Let me share a personal dropshipping story here. A while ago, I tried advertising face masks on Facebook. For reasons I go into here (link to Products Not to Sell) I got banned from Facebook Business Manager.

After I got banned on Facebook, I needed to come up with a new marketing strategy and figure out how to make sales. I had spent hours importing products and setting up my store, and I was determined to make it work.

I knew there must be another way! Since I could no longer pay to run ads on Facebook or Instagram, I was stuck wondering how to sell products now. I started to browse Google to find out where else I could find my audience.

On the first page, I stumbled upon numerous subreddits dedicated to skincare, cosmetics and beauty products. Just so we are on the same page, a subreddit is a dedicated forum on Reddit for one specific topic.

At this point I had nothing to lose, so I decided to post in a relevan subreddit. It’s important to note that you can get banned on Reddit for advertising, so I got a little more creative. I posted a picture of my facemasks and wrote a sentence or two about how much I loved them.

This was completely true, I had ordered samples and was really happy with the quality. When another user asked where to get them, someone shared a link on Amazon. I replied with a link to my store and said I had found them there for a little cheaper.

Boom! The next day I woke up to sales and customer emails! My Reddit strategy worked, and it didn’t even cost me a dollar! Even though paying for traffic made me feel like I was dropshipping the right way, I learned that sometimes the best things in life are free! Traffic, no sales? You might not be targeting the right people.

Communities are ready-made audiences for dropshippers. Communities exist all over the internet, but there are three I find to be the most effective for dropshippers. They are: Facebook groups, Pinterest, and Reddit.

I’ll cover each one so you have a better idea of how they can be used to bring in free traffic for your business. Facebook groups are one of the best places to engage with your audience and drive traffic to your store.

Facebook groups provide a space to communicate about shared interests with others, you can create a group for anything! While you can not directly advertise to Facebook groups, you can still use them to your advantage.

To start driving traffic, join relevant Facebook groups and start posting quality content. Engage with other members and ask for feedback about your products or store. Once you start building a relationship with other group members, they will organically become free traffic.

Also, once you’ve built a stronger reputation, message the group administrator to see if you can share a unique discount code with the group. This is the perfect way to bring free, quality traffic to your store.

The second community to source free traffic is Pinterest. Over the last few years, Pinterest has evolved from a community that loves to share great content, to one that loves to shop. 90% of users on Pinterest said that Pinterest helps them decide what to purchase.

To take advantage of this active market, create a Pinterest board and start pinning! Your pins on Pinterest never expire, and so your posts can always come up in searches. Pins are the perfect way to start growing organic free traffic to your store.

The last community to tap into is Reddit. Reddit has seen explosive growth over the last few years, especially after it’s redesign. There are now over 150,000 communities on Reddit. Yeah, your target audience is probably on there! You can find a community on Reddit for everything, and this makes it the perfect place to find high-quality traffic.

There are a few different strategies you can use with Reddit. First, you can post and share your products in subreddits relevant to your niche. Remember, obvious advertising is not allowed. However, you are free to share your love and interest for a product! Afterwards, share a link in the comments in case anyone is interested in checking it out.

The second method is finding appropriate subreddits where you can share products. Subreddits like r/Iwantthat or r/Ineedit are the perfect place to post about your product. These subreddits see huge amounts of traffic, and if Redditors are interested in your product, they will definitely visit your store.

Rather than sharing an obvious advertisement, share a photo or video of you actually using your product. It will be more genuine and work much more effectively. Speaking of sharing content, the second strategy for free traffic is growing your brand’s Instagram.

2. Grow your Instagram account Hold on! Before you say “I know,” give me a chance to show you how. There is no denying that Instagram is the best social media channel for free traffic. Whether you have the budget to pay for advertising or not, your dropshipping store could benefit from an Instagram account.

Instagram has over 1 billion monthly active users. That’s a lot of potential customers! Years ago, Instagram was used by hobby photographers to share photos. Now, it’s used by everyone from mommy bloggers to cats.

It has become a place to connect with any community. So why is Instagram the perfect platform for generating free traffic? Well, You can create an Instagram account for free, and you can even make it a business profile to see helpful data at no extra cost.

But, before I go on, I want to address a common mistake I’ve seen new dropshippers make. They create an Instagram account, post a few times, don’t engage with anyone, and then wonder why they don’t have any sales.

To win on Instagram, especially without spending a penny, you need two things: Lots of followers and lots of great content. Having followers and lots of content builds social proof. If a customer stumbles upon your page, they’ll be much more inclined to click the link to your store if they see lots of engagement.

Wondering how to get tons of followers? I’m going to be honest, there is no shortcut. When it comes to posting content, you want to focus on quality and quantity. But, what does that mean, and how do you do it? Quality content comes in the form of the 80/20 rule.

Make sure that 80% of your posts are simply beautiful, inspiring, or helpful to your audience. Use the other 20% to promote your products and your brand. Quantity means posting multiple times a week. Make a simple, repeatable content schedule to follow.

For example, on day 1 use a free stock photo website like Burst to share a relevant photo. On day 2 use Canva to create a simple graphic of an inspiring quote. On day 3 repost content from an influencer in your niche.

On day 4 share a product photo. And repeat! I’ll leave links to all of these tools in the description below. The second part of getting free traffic from Instagram is engaging with your community. Your community includes anyone posting with hashtags relevant to your product.

To connect with your community, look up one of those relevant hashtags on Instagram. Start leaving meaningful comments on posts with that hashtag. Chances are, the Instagram users who posted that content will visit your profile and check you out.

Here’s one last tip for growing your Instagram page on a budget. If you’re worried about paying for your monthly Shopify account fee while you grow your Instagram, then start your Instagram account before you open your store! Let’s move on to the last strategy for free traffic: Influencers! But how do you get influencers to work with you for free? The answer is affiliate marketing.

3. Create affiliate marketing partnerships There’s no doubt that influencer marketing is one of the most effective ways to make sales in dropshipping in 2019. 86% of companies used influencer marketing last year, and this number is projected to grow.

If you want to boost traffic to your store, influencers are one of the best ways to do it. Most of the time, dropshippers pay an influencer to repost an advertisement in their Instagram stories or feed.

While this can be effective, there is an alternative that costs you nothing. Before I continue, it’s important to remember that Influencers are running their own businesses. Like you, they want to make money.

Keeping that in mind is extremely important when it comes to discussing affiliate marketing opportunities. To get an influencer to work with you, you need to do something for them too. If it’s not upfront payment, it will need to be potential income opportunities down the line.

That’s essentially what an affiliate partnership is. An affiliate partnership is one you set up with an influencer so that they make a percentage of the sales they bring in. You need to work with each individual influencer to determine what percentage works for them and still brings in some revenue for you.

Although you might make slightly less revenue, you won’t pay for advertising until you make sales! They are effective for a number of reasons. First, many influencers are interested in this partnership because of the potential for making lots of money instead of a one-time payout for a sponsored post.

Affiliate partnerships are also effective because they incentivize sales. When you pay an influencer for a single post, they post your advertisement and forget about it. But in the affiliate partnership model, your influencers will be inclined to effectively market and sell your products.

That’s because they only profit if you do. Do research on Instagram and Youtube to find the current influencers in your niche. I would suggest looking for micro-influencers first. These are influencers with less than 50,000 subscribers or followers.

That’s still a huge base of traffic, and they likely have a close relationship to their audience. A common mistake I see beginners dropshippers make is trying to work with influencers that are huge.

While they may have more followers, they will be less likely to work with a new company. Also, they will not have as personal a connection to their audience. Products shared by micro-influencers come off as more genuine than bigger ones.

So keep this math in mind: 3 influencers with 20,000 followers will be more effective and easier to work with than 1 with 60,000! Wondering exactly what message to send? Use ours! Follow @oberloapp on Instagram to find proven Influencer templates you can start using right away.

They’ve been tested by real dropshippers, so you can feel confident sending them out! Now I’d love to hear from you. Have any other free traffic strategies to share? Tried any of the ones I mentioned above? Leave a comment and let me know.

I’ll chime in with my thoughts. Thanks for watching. Until next time, learn often, market better, and sell more. in this video I’m going to share 3 ways to generate traffic to your online store for free in 2019 if you’re starting an online store with Shopify free traffic is a big deal it means you can get your product in front of customers without paying a dime I learned these strategies through experience after getting banned on Facebook I had to find new ways to drive traffic to my dropship in store today I’ll explain the methods I use to get sales without paying for ads but a word of warning these are strategies not cheat codes so be prepared to work by the end of this video you’ll know what channels to use to find your target market how to provide valuable content to create valuable traffic and how to start bringing that traffic to your store for free ready to get started watch on hey everyone its Jessica from over lo today I’m going to show you how to generate free traffic for your online store before I get on with the list let’s make sure we’re on the same page about drop shipping drop shipping is one of the easiest ways to start an online business instead of buying tons of inventory for your store you only order products when you get sales your supplier shipped your orders for you so you can sell all over the world but being a successful drop shipper requires constant learning make sure you hit subscribe so you never miss our tutorials drop shipper interviews and product recommendations every Tuesday and Thursday drop shipping is a low-risk business model because it’s free to use and you don’t need any inventory to get started the only thing you need to pay for is your monthly Shopify account fee but other than that fee in your domain most of your money will be spent on advertising after all once your drop shipping store is set up you need to find ways to bring customers to it most drop shippers invest in paid Facebook ads Google ads or Instagram influencers to bring traffic to their store but how do you get sales without paying for traffic there are a few free options I’m going to share with you today let me be clear before I start if you are not paying for traffic you need to work for it there is no cheat code for building a successful business now that that’s out of the way I’ll get started with the first strategy you can use to drive customers to your store for free the first free traffic strategy engaged with online communities let me share a personal dropshipping story here a while ago I tried advertising face masks on Facebook for reasons I got into here I got banned from Facebook business manager after I got banned on Facebook I needed to come up with a new marketing strategy and figure out how to make sales I had spent hours importing products and setting up my store and I was determined to make it work I knew there must be another way since I could no longer pay to run ads on Facebook or Instagram I was stuck wondering how to sell products now I started to browse Google to find out where else I could find my audience on the first page I stumbled upon numerous subreddits dedicated to skin care cosmetics and beauty products just so we’re on the same page a subreddit is a dedicated forum on reddit for one specific topic at this point I had nothing to lose so I decided to post in a relevant subreddit it’s important to note that you can get banned on reddit for advertising so I got a little bit more creative I posted a picture of my face masks and wrote a sentence or two about how much I left them this was completely true because I had ordered samples and I was really happy with the quality when another user asked where to get those face masks someone shared a link on Amazon but I replied with a link to my store and I had said I had found them there for a little cheaper boom the next day I woke up to sales and customer emails my reddit strategy worked and it didn’t even cost a dollar even though paying for traffic made me feel like I was drop shipping the right way I learned that sometimes the best things in life are free do you have traffic but no sales you might not be targeting the right people communities exist all over the internet but there are three I find to be the most effective for dropshippers they are Facebook groups Pinterest and reddit I’ll cover each one so you have a better idea of how they can be used to bring free traffic to your business Facebook groups are one of the best places to engage with your audience and drive traffic to your store Facebook groups provide a space to communicate about shared interests with others and you can create a group for anything while you can’t directly advertise to Facebook groups you can still use them to your advantage to start driving traffic join in relevant Facebook groups and start posting quality content engage with other members and ask for feedback about your products or store once you start building a relationship with other group members they will organically become free traffic also once you’ve built a stronger reputa a message the group admin to see if you can share a unique discount code with the group this is the perfect way to bring free quality traffic to your store the second community to source free traffic from is Pinterest over the last few years Pinterest has evolved from a community that loves to share great content to one that loves to shop ninety percent of users on Pinterest said that Pinterest helps them to decide what to purchase to take advantage of this active market create a Pinterest board and start pinning your pins on Pinterest never expire and so your posts can always come up in searches pins are the perfect way to start growing organic free traffic to your store the last community to tap into is reddit reddit has seen explosive growth in the last few years especially after its redesign now there are over 150,000 communities on reddit yeah your target audience is probably there you can find a community on reddit for everything and this makes it the perfect place to find a high-quality traffic there are a few strategies you can use with Reddit first you can post and share your products and subreddits relevant to your niche like I did remember obvious advertising is not allowed however you are free to share your love and interest for products afterwards share a link in the comments in case anyone is interested in checking it out the second method is finding appropriate subreddits where you can share products subreddits like our I want that or our I need it or the perfect place to post about your product these subreddit see a huge amount of traffic and if redditors are interested in your product they’ll definitely visit your store rather than sharing an obvious advertisement sheriff photo or a video of you actually using your product that will be more genuine and will work much more effectively speaking of sharing content the second strategy for free traffic is growing your brand’s Instagram hold on before you say I know give me a chance to show you how there is no denying that Instagram is the best social media channel for free traffic whether you have the budget to pay for advertising or not your drop shipping store could benefit from an Instagram account Instagram has over 1 billion monthly active users that’s a lot of potential customers years ago Instagram was used by hobby photographers to share photos but now it’s used by everyone from mommy bloggers to cats it’s become a place to connect with any community so why isn’t staggering the perfect platform for generating free traffic well you can create an Instagram account for free and you can even make it a business profile to see helpful data at no extra cost but before I go on I want to address a common mistake I’ve seen new drop shippers make they create an Instagram account post a few times don’t engage with anyone and then they wonder why they don’t have any sales to win on Instagram especially without spending a penny you need two things lots of followers and lots of great content having followers and lots of content builds social proof if a customer stumbles upon your page they’ll be much more inclined to click the link to your store if they see lots of engagement wondering how to get tons of followers I’m going to be honest there’s no shortcut when it comes to posting content you want to focus on quality and quantity but what does that mean and how do you do it well quality content comes in the form of the 80/20 rule make sure that 80% of your posts are simply beautiful inspiring or helpful to your audience use the other 20% of your posts to promote your products and your brand quantity means posting multiple times a week make a simple repeatable content schedule to follow for example on day one use a free stock photo website like first to share a relevant photo on day 2 use canva to create a simple graphic of an inspiring quote on day 3 repost content from an influencer in your niche and on day 4 share a product photo and repeat I’ll leave links to all of these tools in the description below the second part of getting free traffic from Instagram is engaging with your community your community includes anyone posting with hashtags relevant to your product to connect with your community look up one of those relevant hashtags on Instagram start leaving meaningful comments on posts with that hashtag chances are the Instagram users who’ve posted that content will visit your profile and check you out and here’s one last tip for growing your Instagram page on a budget if you’re worried about paying for your monthly Shopify account fee while you’re still growing Instagram then start your Instagram account before you open your store ok let’s move on to the last strategy for free traffic influencers but how do you get influencers to work with you for free the answer is affiliate marketing there’s no doubt that influencer marketing is one of the most effective ways to make sales with dropshipping in 2018 86% of companies used influencer marketing last year and this number projected to grow if you want to boost traffic to your store influencers are one of the best ways to do it most of the time dropshippers pay an influencer to repost an advertisement in their Instagram feed or in a story while this can be effective there’s an alternative that costs you nothing before I continue it’s important to remember that influencers are running their own businesses like you they want to make money keeping that in mind is extremely important when it comes to discussing affiliate marketing programs to get an influencer to work with you you need to do something for them too if it’s not up front payment it will need to be potential income opportunities down the line that’s essentially what an affiliate partnership is an affiliate partnership is one you set up with an influencer so that they make a percentage of the sales they bring in you need to work with each individual influencer to determine what percentage works for them and still brings in some revenue for you although you might make slightly less revenue you won’t pay for advertising until you make sales affiliate partnerships are effective for a number of reasons first many influencers are interested in affiliate partnerships because of the potential for making lots of money instead of a one-time payout for a sponsored post affiliate partnerships are also effective because they incentivize sales when you pay an influencer for a single post they post your advertisement and forget about it but in the affiliate partnership model your influencers will be inclined to effectively market and sell your products that’s because they only profit if you do do research on Instagram and YouTube to find the current influencers in your niche I would suggest looking for micro influencers first these are influencers with less than 50,000 subscribers or followers that’s still a huge base of traffic and they likely have a close relationship with our audience a common mistake I see beginner dropshippers make is trying to work with influencers that are huge while they may have more followers they will be less likely to work with a new company also they won’t have as personal connection with their audience products should by micro influencers come off as more genuine than bigger ones so keep this math in mind three influencers with 20,000 followers will be more effective at selling your products and easier to work with than one influencer with 60,000 followers wondering exactly what message to send those influencers well use ours follow overload app on Instagram to find proven influencer templates you can start using right away they’ve been tested by real drop shippers so you can feel confident sending them out now I’d love to hear from you have any other free traffic strategies to share tried any of the ones above leave a comment and let me know I’ll chime in with my thoughts thanks for watching and until next time learn off in market better and sell more

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