There has to be a way that you can quickly increase your search traffic, right? Well, there is. Hey, everyone. I’m Neil Patel and today, I’m going to teach you how to increase your search traffic by 58% in 30 days.
In December 2016, I had 283,000 visitors in that month from Google. You can see it within my analytics. In January 2017, right, which is the next month … I understand December has some holidays like Christmas, but still, overall I had a huge increase.
Did Google change your algorithm? No. All that happened was I made one simple change on my website. What is this change? Well, my URL structure on my website used to be Neilpatel.com/month/year/the title of the page or the title of the blog post.
You know what? That URL structure is very inefficient because Google will look at that URL structure and be like, “Hmmm, this webpage must be related to the date because the date was ahead of the blog title or the page title in the URL structure.
” Google looks at the URL structure as hierarchy, so they’re correlating every single page or blog post relating to a specific day. That’s very inaccurate because a year from now, these blog posts are still relevant.
Now, my blog posts are Neilpatel.com/blog/title of the blog post. That one simple change made Google realize that my blog posts aren’t related to the specific date and my search traffic went up drastically.
Now, if you’re going to do this change on your website, because a lot of WordPress blogs have dates in their URL, there’s a few things you need to know. Number one, you can’t just change your URL structure.
You have to take all your old URLs and 301 redirect them to your new URLs. The second thing you need to do is change all the internal links you have on your website and change them from the old way, which had the dates, to the new way without the dates.
The way you want to structure your website is all your blog posts should be under the blog URL structure. All of your other pages should be under whatever structure is most related to them. Let’s say you have this whole other section related to flight, it could be domain.
com/flights/whatever the page title would be. That hierarchy, the folder above your main pages, should be related to whatever category it is and that category should be within your URL structure. By doing that one simple change, you should get more search traffic.
You may not get 58% increase like I did, but you should see a increase. You know what the funny thing is? Everyone told me the more links you build, the better off you are. I kept building links over the years, but this one change increased my search traffic more than anything else.