I’m just gonna, be honest with you guys. I’Ve taken a $ 4,000 Amazon FBA course out my own pocket. I spent the money they didn’t pay me or anything like that. I took that course, but in this I think it’s been less than hour. I feel like I’ve gotten like as much value like ( upbeat song, ), ODI Productions, ( upbeat song, ) ( engine start ), Hey what is up guys.
I am back with Kevin David You guys asked for him. We did a three part: video series on drop shipping before Kevin’s the guy to go for for E-commerce. He is the one expert in this space on YouTube that I trust for a thing: E-commerce, You guys know me as the affiliate marketing guy, but when it comes to anything about selling products online, this is the guy to talk to. So I got a lot of questions, a lot of comments, mostly positive from our first series, But a lot of people want to learn about Amazon FBA, which is a different beast. Then drop shipping Absolutely It’s another form of E-commerce right, but it is completely different in terms of how much it costs to get started in terms of the profit margin and just selling on Amazon versus selling on your own Shopify store Right.
So we brought Kevin David back to explain everything in this Beginner’s Guide for Amazon, FBA So first I’m gonna have Kevin, introduce himself and just tell a little bit about his background with E-commerce and then we’ll jump into the tutorial.
Sure Yeah, So thanks for having me back on the last Thursday, it was incredible Like I literally got so many awesome students from your channel. You have such an amazing passionate following of people that, like really do what’s necessary to become successful, So we go For everyone who doesn’t know me. My name is Kevin David. I started working as an accountant after college.
I was working 80 hours a week. I hated it I decided I had to do something And so like. Basically after I got home after my like two hour commute home, I would work from like 11 pm or so after I got back from the gym until 2 am trying to find ways to make money online. So that I could quit my job And so I would work from like 11 to 2 am and then wake up at 6 am and drive for two more hours to get back to my commute, And that was very draining and I, like I couldn’t sustain that, And so I tried a lot of Things I did I created a mobile app. You know, I’ve created blogs, travel all these different things.
That kind of didn’t have much success. I tried affiliate marketing and failed so ( laughing ). You guys know that ODI definitely beat me there, But what I finally had some success with first was Amazon FBA, Amazon FBA, like literally out the gate right when I first started selling my first week ever selling on Amazon, I was making $ 1,000 a day And, Like that, all of my other stuff, Nothing even came close to that, So I was like okay, this works. For me. I buy everything on Amazon.
I buy toothpaste on Amazon, I buy toilet paper on Amazon right. I think a lot of people our age do just because we’re like lazy and everyone is – Is just so much easier. Getting things delivered to your door then like having to like going to a shopping, you know actually go into a grocery store. I’M too lazy for that right. And so I knew that I buy everything on Amazon, so a lot of other people probably do too, and so I went all in basically Yeah, so Amazon FBA, for you guys who don’t know Fulfillment by Amazon, basically is like private labeling Right For the most part.
Yeah yeah So basically, Amazon FBA for people who don’t know right What it means is fulfilled by Amazon. The beautiful thing about Amazon FBA is Amazon, does all of the hard work for you. I don’t have to go to UPS and ship out like a product that I sell on the internet right. I don’t have to do any of the work. I don’t have to collect the payments.
I don’t have to make a website. Amazon, Obviously amazon.com already exists. So all I have to do is find a product right, A product, that’s going to sell well on Amazon and there’s a lot of ways to be able to figure that out with a ton of precision right, Find a good product to sell on Amazon. Once I’ve found that then literally, all I have to do is create a listing, create some basic marketing campaigns on Amazon’s marketing platform, and then that is it And the best part about Amazon is Amazon.
Has millions of people is browsing the web site every single day Yep? So I don’t have to bring traffic from external sources. Amazon already has the traffic. All I have to do is get my product to rank on. To page one for the search terms that I’m trying to rank for and there’s some very, very strategic ways that we figured out to do exactly that.
I love it because Amazon …, So you don’t. You just basically need to find this product right, But Amazon not only do they have the traffic, but they had the customers.
Absolutely And they had the customers, billing info and credit cards already in their system. It’S literally one click … Yeah for most people Exactly Yeah Like it’s literally one click.
The friction in the process is almost zero. Like the problem with Shopify. Is people come to your site? They don’t necessarily trust you. You don’t have the brand recognition right.
The shipping times are 12 to 20 days or even longer, Yeah With Amazon, obviously as you and I both know it’s two days, Sometimes it’s the same day if you live in large cities, And so that’s just like a much easier, frictionless process that makes the buying you know the overall buying process extremely easy. And when the buying process is easy, people buy more things right And so like it. All you have to do, is kind of get your products live and in most cases, Amazon literally handles the rest, and you just start magically getting sales without having to drive traffic. Because one of the other parts about Shopify that I don’t like as much is every person who buys from you more or less you have to pay for that person. You have to pay in the form of Facebook ads Yeah.
You have to pay with ad spend But with Amazon you get organic sales, free sales And so that’s a very difficult thing to replicate, like otherwise on the internet, which is why Amazon FBA has had so much like attention and success of my thousands and thousands of students you know, many of which now Are making six and even seven plus figures Mm hmm Yeah? I would like to say that you know for all these people seeing success. A lot of it stems from the business model and just kind of piggybacking off of Amazon, Because Amazon is such a beast in terms of like a company being one of the biggest companies in the world. Right, The biggest E-commerce store online Yeah By far not even close Yeah. It’S literally shutting down massive businesses.
Like JC Penney, Sears Toys, R Us, like these companies, aren’t going out of business by chance. Yeah, Like Amazon, is destroying them obviously, And like it’s not like a thing about whether or not they hate them They’re, just they created a better model. Yes, Its the same thing, how would you like, when was last time you took a taxi Yeah like …
I haven’t taken a taxi .. Yeah, I haven’t taken a taxi and over a year or more, Because why would I do something? That’S less efficient! It’S it’s harder for me to do.
It’S more expensive Taxis always want to like try to rob you, especially in other countries. ( laughs, ) And Uber is just so much easier. It’S all handled via your phone. They come right to you right, It’s just a better business model And Amazon has a better business model than the predecessors before it, And that’s just you know when, and I love what you said, because it’s so true .
A lot of success on the internet is predicated right. It’S because of the business model you choose Yeah Right And Amazon is such a beautiful business model.
If you know how to choose the right product and how to get your product in front of people’s eyes right, Get it to page one run marketing successfully, and you know those things aren’t the easiest things in the world, but once you learn them, it’s just it’s incredible what you can do with Amazon Awesome i love it. I love all of it. Okay, so we’ve just going we’ve discussed what Amazon FBA is, but I want to jump into the actual steps. Let’S say someone is watching this video and they liked the idea of this Yeah
They like the idea of Amazon FBA and they think it’s the right business model for them Right. So if they want to get started, could you list out just some simple steps that they can do in order to get in the game?
Yeah? Absolutely And that’s a great question: So, let’s actually go through this like a little bit. …
will get really granular with this, and you know some people like really granular some people like high level So high level Amazon, basically, is you find products from China or from cheaper markets right You you get them made, you get them shipped to an Amazon, fulfillment center Amazon fulfills them all for you, You get paid right, That’s the high level you buy it for $ 1 from China. You sell it on Amazon. For 20. Amazon takes their fee, obviously for fulfilling it for handling all of the hard work for you. You get paid to the profit, which is the difference between what you pay and what you sell it on Amazon for that’s high level right Yeah, So um granularly there’s a few steps right And let’s go through them one by one, so that we can get you so that you guys can all have like a really clear idea of exactly how this works Step.
One is product research right, Product research is the most important step of the entire process right, It’s what I go into the most depth when I teach on my YouTube when I teach my private students right, Because the thing is guys and what I’ve learned over the past 16 months having thousands And thousands of thousands of people join. My Amazon program is, if you pick the right product right, You can do pretty much everything else wrong and still make a ton of money, and I actually mean that I’ve seen it happen a ton of times. But If you, if you pick the wrong product right, Then you’re going to have a harder time, And obviously you can still be successful, but with the beautiful part about Amazon is, if you pick the right product, it’s very difficult to not make money, And so how this works. Guys is. There’S software right There, software and the software I use is called Viral launch product discovery and viral launch market intelligence.
It’S a it’s a web app and it’s a Chrome extension right. And what these apps do, what these soft piece of software do? Is they allow you to identify kind of diamond in the rough right Products that have a lot of sales, but don’t have many reviews right Products that don’t have many sellers? So what you do is you come in and you identify those kind of disparities, those differences. You find that the sweet spots where a lot of people are searching for a product, but not many sellers, are offering that product right.
Or the sellers who are offering it are offering low quality or there’s there’s room for improvement by bundling products together or by doing any different number of things to add quality. Because when you add quality – and you add value to people’s lives, right, You make money, That’s all businesses is, is adding value to other people in some in some way or medium. So that’s how it works right! You find products that are in the sweet spot, they have a lot of monthly searches, They have a lot of people looking for them, but they don’t have good product offerings currently being sold on Amazon. You create that you know that higher quality, that more value that added value and then you reap the benefits.
It’S simply. It’S literally that easy. Okay, so first step you use a software Viral launch to do your product research to look into basically Amazon system. How much of each product is selling how much revenue they’re making You get to look at dimensions of the product? How much it weighs, etc, etc.
So, basically you’re just trying to find a gap in the market and then that’s somewhere where you can come in and basically fulfill that gap Exactly And like most people who teach Amazon right Like a lot of people that have taken my course have actually gone on, to become like teachers of Amazon, obviously, which is funny ( laughing ). But you know people who teach it and gurus and everybody who was around before me and now they all kind of have like some criteria, that they say right. You want it to be small, So because it’s not going to cost as much shipping, You want it to be non breakable, so it doesn’t break during shipping. You want it to be not particularly complex or you know, because people don’t like complexity. A lot of times your returns will be higher if people can’t figure out how to use the product.
But you know the funny thing is sometimes going against. The grain makes you the most money right: Yeah Because everyone’s saying do this this and this Exactly And everyone’s doing that, So, if you kind of figure out ways … How I teach my students is different than what most people teach And so we’ve identified kind of ways to go against the grain.
So to speak, where you can really find the true ways to make the most money with Amazon. So don’t always listen to what everyone’s saying Sometimes you got to go a little bit different Use, your creativity use your own experiences and you can really find the truly best offers out there. I love it All right step two. What next So step two guys once you found your product, you have to actually find someone to make it right. So where do you actually do that The main way is called Alibaba?
So Alibaba it for those of you who don’t know is a massive massive company in China right Founded by jack, Ma who’s. I think the richest person in China multi multi billionaire What they do. Basically, what Alibaba is is a directory of manufacturers right So, like you, if you wan na, have a basketball made or Bluetooth headphones or a tripod or glasses or whatever it is it doesn’t matter. You literally go on alibaba Com and you search for what you want to have made Hundreds of manufacturers are going to come up right. They make this stuff, because everything that you could possibly imagine is made in China, And so you know there’s criteria that you’re looking for You want to.
You want to find manufacturers that have years of history that have years of history, That have … Years of history. They have a badge right Right.
They have a badge So it’s called gold supplier, So gold supplies you can actually buy that badge from Alibaba. So Oh wow, (, laughs, ). You know and not a lot of people talk about that. So I don’t rely on the gold supplier badge because you can buy it. And when you can buy something Yeah Its not particularly credible, in my opinion, So what I look for is years of history right.
They actually have an online presence Like they have a website. They have a phone number. I call the phone number make sure it’s a real person answering it. It’S not like a scam or anything like that. I like to look for transaction history right, So lots of transactions Alibaba lists those transactions.
I like to make sure that you know they have a lot of reviews. Generally, you’re vetting them, as you would any other online business. You want to make sure that they’re legitimate that it’s a real real company, real people work there. They have a real website Just that they’re kind of legitimate and then once you’re able to do that right. What you want to do is I like to reach out to the top three manufacturers based on those criteria based on reviews based on longevity based on you know, the factors that we just discussed And I want a quote for it:
I wan na say ,”: how much would you charge to make me 500 units of x”, Okay Right of you know essential oils or whatever it is right, And so then, what the reason that I asked all three is because you never just want to ask one Quote right Because then you don’t know if it’s a good deal, So I asked three independent manufacturers.
How much would you charge me to make 500 essential oils or 5000 And the reason that I asked 500 to 5000 is sometimes they’ll say “ for 5000 will give it to you for $ 1 apiece for 500 will give it to you for $ 5, a piece .”. Okay, And so then, what I try to say is: okay, “ well I’ll make the deal right now, if you give me 500 for $ 1 each right. So, like you kind of used..
Ahh, The the cheaper price for the larger amounts, and then you apply it to the smaller amounts, Because you know manufacturers have what they call MOQ’s, which is Minimum Order Quantities And we’re not going to get too in depth on that. Obviously, that’s for another time.
But how I teach it is you want to order as little products as possible so that you’re going to stay in stock for three months right, Which is generally the amount of time the longest amount of time that it takes to restock. So you want to always: you want to have as few units as possible to never go out of stock, That’s kind of how it works for step. Two Wow Yeah So it’s kind of a lot .
., That’s a great value. I think you gave us some like ninja tips right there, that really like are worth real money. Yeah. No, definitely – And you know, inventory forecasting and figuring out what that number is is a little bit more involved.
Obviously you know all of my students. I teach exactly how to choose the perfect number of products to order for you. But that’s a little bit more complicated than like this particular setting. But obviously nothing is left to chance my students, step by step by step So ..
You give them templates too right. Yes For contacting Yes, so we give them a manufacturer’s template And what that is. Is it basically gives you credibility, because manufacturers get hundreds or thousands of inquiries a day, Yep Right, So you want to make sure that they’re actually paying attention to you Yeah. So you have to kind of give yourself edify yourself, give yourself a little bit of credibility so that they treat you better. They give you the the best.
You know the senior level sales staff who have the ability to give you the best prices, and you have that kind of additional leverage. And if you just like, come in as like some random person, they’re just not going to treat you as well. They’Re not going to give you the same level of care, and so we give you a manufacturer’s template that guarantees that you get the cheapest price Wow and that directly correlates with your profit margin. Absolutely yeah. I mean a lot of people.
Don’T realize like what you should be buying a product for Like if you bought, if you’re selling a product on Amazon for $ 20 like one of our most profitable products on Amazon, for example. We sell for between 1495 and during Christmas time – and this sounds crazy. But during Christmas time you can literally sell stuff are basically whatever you want. ( laughs ) Like so we’ve sold a 1495 product 11 months a year we sell for 1495. During Christmas we sell it for nearly 7999 ( gasps ).
I’M not kidding we’re selling hundreds of at that price. That’S crazy, Yeah, but anyway, so 1495, most of the year we buy that product are landed, cost is 96 cents per unit. Wow Yeah, so we buy it and that’s including shipping. That’S including cost of goods sold all the like fees and the Chinese customs, everything 96 cents per unit. We sell it for 1499.
That’S crazy, Yeah! Wow And so that’s kind of like the the margin that that’s going to give you like a 50 to 60 % profit margin per per unit sold. I generally teach my students that you want to look for between 45 and 50 % margins. Okay, So those are great margin, especially compared to like drop shipping. I’Ve heard for drop shipping.
It can be like as low as like 10 % Yeah Yeah. Exactly so that’s step, two right So step three. Once you get your stuff right, Once you actually get it created, you get freight forwarder, which is very, very easy to do. They handle all the shipping getting it to an Amazon, FBA warehouse Step. Three is actually creating your listing on Amazon right.
Okay, So all of us have used Amazon. All of us have bought stuff on Amazon You see a product listing, it’s just a basic listing that shows what the product is right. It has six images, you know it has the bullet points describing what it is. It has the title right, There’s a little bit more kind of complexity when it comes to backend keywords and kind of making sure that your whole listing is optimized from like an SEO perspective Search Engine, Optimization Because Amazon, at the end of the day, is a product search engine Yeah Right, And so you wan na make sure that your product shows the highest in the results, for the keywords that you want to have your product shown for: That’s how you get the cheap sales, That’s how you get the organic sales, And so we use a website Called zonkeywords Com, Zonkeywords.com is, by far the best when it comes to finding profitable keywords to actually rank your products, for so that the most targeted eyes, the most people who want to buy your product, see your product right.
Okay, We also use on keywords for PPC, which is Amazon’s marketing platform. We’Ll talk about that in a second, so once you create your listing, you wan na make sure it’s optimized for the keywords that you want to rank for. Okay – And you want to make sure that your pictures are on point One of the biggest mistakes that I see a lot of students and a lot of people making when they start Amazon FBA. Is they try to like take the pictures with like their iPhone in like their bath tab? Yeah ( laughs ), Like think about it from your own perspective, Everybody waste time on the product, description and all of that stuff right.
It is important mainly for the computers in the robots that are ranking nobody’s reading the product description, Just be honest, So like what’s important is your title is, is relatively important, But what’s actually important is your images, the price and reviews Yep, That’s it those three images, price and reviews right And your price is very easy to figure out what to do, and we can talk about that in a second. Your images don’t cheap out on that. You guys and we have. We have the best resources in the world for when it comes to product photographers, like inside of my private student group, but you know there’s a lot of different ways to do it for cheaper, but still in a nice way, Like you can search for product photographers On Fiver, you can use, you know different services out there. And they’re a little bit more expensive without our discount, but it’s still, you know possible to do that.
Just the moral of the story, guys is don’t cheap out on the on the …. Okay, I got it On the product photos because it’s incredibly important, So that’s listing optimization right.
You want to make sure that your listings good that’s kind of step three Step. Four. Is you want to make sure that you’re getting two things done right? You need reviews, Yeah, So how do you get reviews nowadays, People ask me this question probably 100 times a day like literally Because Amazon is going kind of crazy. They are cracking down right Yeah.
So it’s like for Amazon sellers in the end, like our kind of world, it’s called the review Apocalypse, ( laughs ), which is ridiculous kind of But it’s true, though, And like the crazy thing is for certain categories like beauty and like a lot of the kind of like toxic categories that have like really shady stuff going on, With like review forums in like Bangladesh and stuff, like that, They’re literally you’re. Seeing products that at 15,000 reviews overnight to less than 100 Oh wow, 15,000 reviews erased by Amazon, which is unbelievably catastrophic to your profit margins. I can’t even describe it Yeah Those people were probably upset Yeah. So how do you do it now? Right Because Amazon is cracking down on any type of relationships like if you have friends or family Amazon is 100 % capable They know Yeah they’re 100 % capable of tracking Facebook friends.
So if I’m Facebook, friends with you and you review my product, it’ll, get shut down. And you know it took us a lot of pain and effort to realize and prove that Amazon’s able to do that And so now, what do you do Right? So there’s two ways to do this: There’s, what’s called full price launches which we’re going to talk about in a second And this is all brand new stuff like seriously Like brand new Up to date, Yeah Yeah 2019 stuff, No one else is talking about this And, like you, I you should go on YouTube and look. I promise – and no one else is talking about this, So full price launches which are going to talk about in a second is probably the first or second best way to get reviews. The best way according to Amazon – and I use this personally – is called what is what’s called the Amazon early reviewer program.
So what this is, is you basically pay $ 60 to Amazon? And Amazon incentivizes random customers with like one to three dollar gift cards, to leave an honest review on your product And you’re only eligible if your product has zero reviews And Amazon will get you from zero to five for 60 US dollars. And so that’s the best way. I recommend everyone to do it. It’S Amazon says it’s.
Okay And you know Lord Bezos says it’s: okay, ( laughs ), Then I recommend it. So I always do that. But five reviews isn’t enough. Necessarily right. Yeah And so what I’ve heard hypothetically other people doing, this is all hypothetical.
Obviously, because anything against Terms of Service, I would never recommend (, laughs, ). So hypothetically I’ve heard about people using like co workers and like friends at the gym and people that they don’t have any actual connection with, like no Facebook friends, things like that, And so I don’t personally do that because I’m too scared of Lord Bezos. But let’s talk about launches right Because launches are and reviews kind of going hand in hand You wan na have enough reviews so that when you launch your product, people are actually going to buy it. People make this mistake all the time where what they do is they go and they’re super like gung, ho and they’re ready to launch, but they have zero reviews. And so it’s like, if you see a product and it has zero reviews, are you gonna buy it?
No, Because I’m not either Like it has to have some, it has to have three to five star reviews for me to even consider it Yeah And so don’t start PVC until you have three to five reviews. Don’T start your launch until you have three to five reviews right. It took me 16 months to get this into my students head, because you know it’s just everyone gets excited and they want to launch they wan na start making money, but you got ta. Do it the right way? And so launches right.
So what launching means is getting your product from an unknown product, a brand new product on to page one So like. Let’S say that I’m selling … Is it step five Yeah, So this is step four?
Is reviews and launch Okay? So it’s kind of like step. You know, step four part. Two And so what this means with launches is you want to take your product from a product that no one’s heard about that’s not ranking in Amazon’s algorithm at all to being on page one? So, let’s, let’s say, and the example I always use for my students.
So if you guys are watching you’re gonna laugh, but the example I always give is a garlic press – and I know that’s random but like garlic, presses we’re making people $ 100,000 a month when they first released on Amazon, I’m not kidding and so garlic. Let’S say that you release a garlic press, you want your product to appear on page one when anyone anywhere in the world in the USA or wherever you sell right, Amazon’s in a ton of different countries. Anyone in the USA types, garlic, press, you wan na appear. First, Yeah Because think about it like this, and I always use this example, if you find a product that has good reviews for a reasonable price, good pictures on page one, are you gonna scroll, the page two on Amazon, because because I’m not and no one does You Have to be on page one: Okay, You have to the difference between being successful on Amazon and failing is being on page one and understanding how to get there right. So how you launch is how it used to be right – And this is brand new stuff on ODI productions.
Channel Seriously no one’s talking about this and I never say that unless it’s true How it used to be done with giveaways right. So if the people on page one for garlic press were selling 10 units per day, you’d give away at 95 % off 11 units per day for seven days and Amazon would say: “. Oh this product selling better than 10 units a day. So they put you above That’S how it used to work right Up until literally in the last month or two How it works now is Amazon, doesn’t give you ranking boost in the same way they used to for discounted products. You can no longer giveaway products in the same way that you did before to get to page one And that the key to being successful on Amazon is getting to page one.
Just remember that So how it works now is: what’s called full price, giveaway Or rebate giveaways Right. What this means is, let’s say that I look at garlic press there. You know the people on page one are selling 10 a day. I know I have to I have to sell 11 a day, but it has to be sold at full price. So it’s very difficult to get 11 people a day for seven days to buy the product at full price, because the reason that people even do that is because they’re getting that huge discount.
So how do you do it now right Now, there’s services like the service that I use is called Pageoneify Pageoneify, which is ridiculous name kind of, but it’s pageone-if-y and one is spelled out o-n-e. How it works. Is they handle? All of that, for you, They find people to actually purchase your product at full price and you reimburse them via PayPal. So let’s say that I realized that I had to give away 77 units to get to page one, and what, where I find 77 is for seven days actually sell one more unit that what they’re currently selling on page one eleven units a day time.
Seven days. Seven 77 units, So what I would do is, I would actually front Pageoneify or any of these services right Pageoneify. If I just the first person who are the first service, that actually really did this, I would front them the cost for all 77 of those full price units, and then Amazon would pay me back, And I know this is like complicated kind of, but how it Works is, let’s say, you’re selling a garlic press for $ 10 right You have to give away 77 units, you would pay Pageoneify 77 units time times $ 10, which is the full price or $ 770 right. Pageoneify would give away for full price 77 units to all these people out there in the world. They would buy them at full price and then you get all of that money from those 77 full price sales from Amazon right, Because Amazon pays you out for those full price sales, and so you get most of your money back.
But it’s basically a way – and I know that’s kind of complicated, but it’s a way to more or less trick Amazon into thinking that you get 77 real, full my sales and that’s the only way now that actually works to rank your product to page one So That is step four, a long winded step. Four And I’m trying to add a lot of value to you guys, Like I know I could give like just like Bs kind of high level answers like ,”. Oh, you launch the product ,” but like I want to give you guys real value in this. So that’s step for Part. One is getting reviews Part two is getting your product to page one And then Step five is marketing right.
So I like to say that Amazon is five steps: marketing on Amazon. You do it in two ways: You do it with Facebook, Instagram right The traditional forms of marketing. I’D say that that’s like a small portion of it. The big part of marketing on Amazon is using Amazon’s platform itself. Okay, Which people call Amazon, PPC right Or Pay Per Click?
How you do this, is you create PPC campaigns and what you would do is you would type in all these words that you think people are typing into Amazon and, like let’s say that I’m selling a garlic press right, I would make a PPC campaign for stainless Steel, garlic press for jumbo garlic, press for small garlic, press for white garlic, press for metal, garlic, press for like Garlic chopper for garlic, mincer words that are similar right And then anytime. Somebody types in one of those words Amazon is going to actually show my product as a sponsored ad right And people are going to click on it and buy And it’s as simple as that right PPC for a lot of people is the most complicated part of the entire process, which is why, in my program and what I teach my students, the two most in depth parts are product research and Amazon. Ppc Because, if you can master PPC basically means that if anybody ever searches, anything’s like even close to your product, your product shows Its gonna pop up. It’S going to pop up right. And if it pops up they buy and if they buy, you get ancillary kind of complimentary benefits, Because if somebody types in garlic minister buys your product that they see an ad for Amazon, says “: okay, that product must be related or applicable or relevant for garlic.
Mincer, let’s give that product organic rank for the word of garlic, mincer and then the next time somebody types in garlic mincer, your product might appear naturally for free, and then you no longer have to actually pay for that impression or that sale Wow. I love. I love that strategy because I actually do the same thing with affiliate marketing, Yeah Where it’s like a two headed approach: It’S like paid traffic so like that sponsored ad right That just boost you right up to the first page and then also the organic, because once you start getting sales, organic ranking slowly starts to creep up And once your first page organically and you’re. On top on the PPC, you are just dominating at that point right Exactly Yeah, Okay, And we do that, we take the exact same approach right. We want to be everywhere.
Anybody ever thinks about a product similar to what we have Yeah We’Re in their eyes And if you’re, if you’re shown to the most targeted eyes, you get the most sales. If you get the most sales, you stay on page one, and the process continues to snowball right Because once you’re on page one, you basically stick there. You start to get more and more reviews. Your listening starts to become more and more valuable, which is the beautiful thing when you go to sell your Amazon business right. One of our first Amazon businesses we made has so many reviews and such a dominating a such a dominating kind of environment.
For all of the different areas of the business, the niches and product niches, So dominant because of the reviews we’ve built over the best 16 months, that the actual business itself is more valuable, So your listings literally build equity And which is which is very hard to kind of duplicate on the internet right The longer that goes on that your Listing builds, reviews and sales history and things like that. It becomes more and more and more valuable. So when you go to sell right, So we’re currently in the process of selling one of my first businesses for 500 grand Wow For Amazon, And so that’s, hopefully gonna clear in the next like month, or something like that. And the only reason that that’s happening is because of the amount of reviews and the amount of sales history that we’ve had over the past 16 to 18 months Yeah. So it has this age, and you can’t just like do that overnight.
Absolutely not Especially these days.., Especially these days, Amazon, removes all your reviews If you’re faking them Uh huh Yeah All right, Okay, I think we have one more step or is that.. That’S it Actually yeah: Oh wow, Okay, wow Man, this is insane.
I know it’s a lot. ( laughs, ), The value that you put in this video, I’m just gonna, be honest with you guys. I’Ve taken a $ 4,000 Amazon FBA Course out of my own pocket. I spent the money they didn’t pay me or anything like that. I took that course, but in this I think it’s been less than an hour.
I feel like I’ve gotten like as much value like no joke, Because you basically gave me a crash course, and you actually gave me tips that I can like take action upon. Yeah, like I mean it, you have to have real actionable tips and the problem with some of the $ 4,000 courses, like the those the founders are so removed, like they are a part of it. They are helping their students, they don’t have Amazon businesses anymore. They just they just spend their time selling the course Right. I still have multiple seven figure, Amazon businesses and thousands of students that I interact with every single day.
So I know what’s currently working, I know, what’s currently not working I know the little tricks and the hacks and the the mistakes to avoid, and that’s how I tried to design my program and help my students and the people that I teach on my YouTube so that people can really take this stuff and immediately implement it in Their business Wow, that’s amazing, All right! So do you have any other resources for people? Do you have a training that you know you offer to people on if Wan na tell people who are interested in learning Yeah yeah absolutely So we do have a completely free training. If you guys want to take a look, I think ODI will be nice enough to leave it in the description for you guys. Okay, Where we can go much deeper right because, like this, you can’t go as deep as I’d like to in a YouTube video.
It’S just not a long enough like process, and so we have a longer training completely for free. If you guys want to learn more about how you can really get started with your Amazon business today and we’ll have that in the description for you guys if you do want to learn more Alright. So if you guys enjoy Kevin David’s presence, If he gave you guys value, which I know he did comment below like this video first of all, but comment below Amazon FBA for beginners If you want to see him come back for some product research, hacks that he can show you guys, Yeah product research guys is the most important part of the whole thing and no one goes deeper into like real, implementable, hacks and strategies like nothing high level, real Stuff that you can implement yourself today from an Amazon, FBA product research perspective, So comment down below Amazon FBA for beginners. If you guys want to check it out – And maybe ODI will be nice enough to have me on for another round.