Hi. I’m Alicia, welcome to our nine-part video series 76 Proven Tactics to Drive traffic to your website. Today we’re going to talk about email marketing. (lively music) So you’ve already set up your site, but you are unsure how to get traffic to your website. This video series is dedicated to you 76 best practices to show you can do just that.
We deal with topics such as PhD, SEO, social media and more. But before we go too far, remember to subscribe and press bell to receive notifications for future helpful content, such as videos in this series. And I want you to know that in the description loads of resources are who will delve deeper into many of the topics which I am presenting here today.
All right, let’s get started. If you do anything online you need an email.
No matter how big your company or website is, Being able to send email is vital to your audience. Seriously, half the world’s population uses email. Since so many people can be reached through their inbox, Email is one of the best ways to drive traffic to a website because your email list is already interested in your site. Traffic is almost guaranteed as you speak directly to your list and emails targeted traffic to those of you selected pages. Tactic number 13 on our list is you guessed it, email marketing.
Email marketing is a fairly inexpensive but effective way to to reach your audience. Besides following our email marketing best practices, here are some important steps to increase traffic with email marketing. Build a subscriber list as soon as possible. Choose the right email marketing software. Get to the heart of your emails.
Write eye-catching subject lines. Add social sharing buttons to your emails, Add a CTA or call to action. Don’t send too many emails.
Make sure your email templates work on your phone and not be marked as spam. Content upgrades or lead magnets are resources that you give away in exchange for an email address.
You can find a link in the description below to some of the best lead generation WordPress plugins, that you should check out. If you can do the right upgrade your audience will be happy to subscribe to your email list, to get the free content. However, you have to understand your audience and know what they want. Perfect Keto does a good job here. Some examples of content upgrades you can use are checklists, Cheat sheets, quick start guides, e-book templates and free courses.
A welcome email series is a series of emails that which are automatically sent to your subscribers, when they first sign up for your list. Just remember, it’s your chance to make a good first impression. This can go a long way in increasing the traffic to your website to increase and increase your subscribers.
Drift does a good job with this email, which gets straight to the point and attracts new subscribers popular content. To harness the power of email for traffic, you need a way to collect email addresses through your website.
You can use a sidebar or a content subscription form like this one. Another way could be adding a demo version of your products or tools to then ask for the email address to gain access. The most important thing here is to give people a compelling reason to sign up. Take some of the tactics from this series and apply it to your side and you will be well on your way increase your traffic. Try them out.
See what effect they are having on your site’s traffic.
And if one doesn’t work for you, try another. And if it works, double it up and do more. What tactics did you try? Where have you seen success in increasing traffic on your site?
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