Get More Money/Traffic Online increase website traffic How to Use Social Media to Promote Your Business and Drive Traffic to Your Website

How to Use Social Media to Promote Your Business and Drive Traffic to Your Website


https://www.youtube.com/watch?v=k13-jxxYSco

In this video, I talk about how to build your business or brand with social media and some specific tips for photographers and a little bit of my story with some tips of getting started in video. Coming up hey, what’s up guys sean here with thick video TV, helped you go further faster in media and on this channel we do tech reviews, video gear reviews, but we also do Q & A episodes just like this one. So, let’s get into the questions. Dave asks I’m a portrait and wedding photographer. How can I grow my influence in my industry thanks for the question Dave.

The first thing, of course, is to define what your actual target is and so based on the question it could to me it means maybe two things number one influence in your industry as a thought leader right, and so that would be growing as someone who is Helping other photographers other wedding photographers, sharing your tips there. The second of course area would just be your influence being the most desirable wedding, photographer and portrait photographer locally or in your region. I would recommend that you go the thought-leader direction, because when you do you really win with both. Not only is there a lot of opportunities and just a lot of benefits, of coming with being a thought leader in your industry, but then that also just raises your desirability to be hired for jobs and gigs and then the biggest tip that I would have for. Just building your influence is to work on two things, not for two things.

I would recommend that you work on your content and on your marketing and so both need to go up. If you already have great content, which I’m sure you do amazing wedding photos, maybe some video clips amazing portraits, but your marketing needs some help. You have to learn the latest social media marketing tips. You have to learn online marketing. What works to really growth hack YouTube or whatever platforms you’re going to use?

You got a level up your marketing, maybe you’re good at online marketing and some other things, but your content could get better better. That’S just your skill, your mastery as a photographer. Those are the two areas that I would create: a PDP, a personal development plan for developing your on set and developing your marketing huge influence in my life, Gary Vaynerchuk says this content is king, but marketing is Queen and she runs the household, a tip that I Would recommend is study, Chase Jarvis, maybe already know him, but he does both and and he’s got a great YouTube channel. I love his stuff and it’s not only a really highly paid photographer and has built his value there, working with big brands and whatnot, but also pumps out a ton of content, helping photographers Plus creatives entrepreneurs and all kinds of things like that. Sidney asks what are some recommendations that you have for driving traffic to a small business that relies on social media to drive sales thanks.

So much for the question. The first thing that I would do is absolutely figure out who your target market is. You really want to define your demographic in marketing. It’S called an avatar at times. Some people have different names for it.

So who is your audience then? Secondly, what platforms are they on? So if your demographic skews, younger snapchat is definitely going to be a strategy, but if it doesn’t, then you maybe shouldn’t spend your time there if it’s home decor a little bit of fashion, different things like that, Pinterest is going to be a major play, potentially definitely Defining your target demographic, then what social media platforms are they on and then next master those platforms? So then I would go as deep as possible when you really know where they are. You know just googling if you know they’re on Instagram and that’s really going to be a relevant platform, then spend a you know saturday-morning or spend an entire day, googling all the posts of best practices for Instagram of consuming info.

On the specific platform, that’s going to work for you and then the last thing is that I would really focus a ton not on push marketing but more on engaging with actual people, and this is where a lot of people mess up in a small business. If you’re just posting on Twitter about your offerings, you know nobody’s seeing those. What you want to be doing is starting conversations is, is going into almost stalking a little bit your target demographic and just engaging them with them from your brand and really starting to create those conversations not in a Celie pushy way, but in a way to just Ei conversations and create engagement, and it takes a lot of work. It does take time, but once you’ve done those first steps, you know that there’s a good return on investment, because you’re in the right place this little critic asks what camera are you currently using? It’S like a fisheye, but it’s not so extreme great question and remember that I always link up the entire list of gear that I use for any video, because I know that you might be curious.

You know what is this exact set up. So that’s always in the youtube description. So this specifically is a Canon, 70d DSLR with the Canon 10 to 18 millimeter wide-angle lens at 10 millimetres. Is it at 10 zoom it all the way in it’ll kind of mess with it. That’S 18 go back to 10.

That’S 10 at 10 you’re right. It gives almost like a fisheye effect, but it’s definitely more of a wide-angle, and I like that vibe this office is really not that big people when they get here they’re like it’s so small, but it gives like a cool effect. You can be creative with the lens and then I’ve got a ring light. A little hair light back here and a rode microphone on the camera and Jonathan asks. How did you get into video making thanks so much for the question?

Jonathan, it actually kind of happened by accident. Back in 2002, I was interning at my youth group in a small town, an hour north of Seattle and the youth pastor said: hey. Can you start making video announcements for our youth group, and so I had a mini DV camera with, like mini DV tapes? That would go into it and I was editing on premiere back in those days and the cool thing was. I had to do a video a week 52 weeks a year, and because of that I got a ton of experience because no matter what happened, no matter what technical difficulties, no matter, what I didn’t understand yet I had to like be on a schedule to learn Video and get those videos published and then shortly thereafter I started doing them for Sunday’s, as well as for the youth group, and so now I was doing two videos a week.

That’S a hundred and four videos a year before YouTube even started, and so I really credit those as definitely formative days. Helping me really get started in video and just to extrapolate. I think some that I would recommend for anybody. That’S starting in video, I think, do as much work as possible like if you can just put out a ton of videos, you learn so much in the process. All of those videos.

I don’t want you to see him they’re, not good right, but they were part of the journey and I learned a lot of lessons, so I could get better over time. I think. Secondly, you know get mentorship and for me I did invest in some education materials, whether in those days it was DVDs on nowadays, eventually with YouTube. So I was watching YouTube videos, like think media TV to learn tips and to get advice and things like that and then I think the biggest thing is in perseverance, because now it’s like geez 2002. It’S is that 18 years ago.

What’S the math on that I mean that was 14 years ago. So, like I been this for a while and there’s been tons of frustrations or you could you can kind of maybe get bored or you feel like you hit walls or you hit lids and so just having a tenacity having a persistence having perseverance in your craft Over time really helps you build confidence, build competence and put out your best work question of the day. How do you use social media to promote your brand or your business or your YouTube channel? Let me know in the comments section below and remember that some of the best tips and strategies come from you think media TV community so definitely connect with everybody down there. And do you have a question if you want to get your question on this?

Think media TV Q & A show, then post in the comments below, would appreciate that and hope to get your question on the next episode so just chill until the next episode. What so thanks so much for checking out this video definitely subscribe for more videos. Just like this, as well as video gear, tutorials lighting things like that, and if you haven’t downloaded the think media TV, video gear, buyer’s guide, it’s my complete guide of video cameras, lighting all that stuff for any budget just broken down. You can grab it free I’ll link it up in the YouTube description below, as well as on the YouTube card until next time. Think media TV is helping you go further faster in media, keep crushing it and we will talk soon.

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