So how do you drive traffic to your online store or online boutique as a complete beginner in e-commerce? That’s? All we’re gonna be covering today in this video. It is probably one of the most commonly asked questions.
Obviously, when you’re first starting out – and I rinse like so what do you do you just like throw up a website and, like all of a sudden, you just start getting sales? I wish I wish that was the narrative for you conference, but that’s, just honestly, not how it works.
So this video is for someone who’s just starting out a complete beginner and just like trying to understand how this whole online thing works. So I’m gonna give you guys away my four main traffic methods that I use that generate me anywhere from three to five thousand dollars per day between all my platforms in e-commerce.
Yes, that’s. What we’re gonna be talking about this. We’re gonna, be some golden nuggets for you today. So make sure you stay until the end and yeah make sure you subscribe to my channel. If you get any value out of this video and like and comment down below, and do your thing because doctors, my engagement of my videos, [ Music, ], alright guys welcome back again, my name is Hannah Gardner.
If you guys are new to the channel and you’re getting into e-commerce starting out – or maybe you’re in versed in e-commerce, I’m documenting my e-commerce journey here, so yeah that’s, something that You’re interested in learning about with me as I go on this journey and make sure that yeah, like I said, subscribe to the channel okay moving into the video.
So the first thing that I need to break down for you is that I have three methods of selling online. I have my website that I generate sales through. I also sell on a third-party platform called Etsy.
I’m sure of it and I also sell wholesale as well. So those are the three different ways that I’m, actually processing transactions on line when I first started out. Obviously I didn’t just opening and listing a few products.
All of a sudden, I’m, doing three good five thousand dollars big gross. Remember that’s broke, so it’s, not a profit. So my percentage of profit, your percentage of profit, is gonna look different based off of what you’re selling, yeah it didn’t just happen overnight right.
It takes a you know, a couple of months to really get the flow going to see what your winning products are, and you know how to do your marketing: how to communicate with your earnings, how to figure out what your audience even is like whom you’re trying to target exaggerate, Cedric Cedric, so one of the things that you have to understand with e-commerce before we really dive into my for really, you know big recommendations for driving traffic to your store.
The one thing that you really have to understand. If you’re just starting out and you don’t really understand anything at all. Is that going into e-commerce is a pay-to-play platform. So what does that mean? That means that you have to pay to play.
You have to pay to acquire. Customers like people are generally, unless you just have like a winning viral product, that everybody is just organically searching, which you probably don’t. You know you have to actually pay to get people to your store.
What starts happening is you start investing in marketing you’re gonna come up with something called a magic metric. A magic metric is what it costs you to acquire a customer. I know that if I put five dollars in this product, I’m gonna get.
You know $ 32 back because that’s. What it makes me and then you start crunching your numbers in that way, because then you can say: okay marketing cost me this much. The product cost me this much. Shipping cost me this much.
You know my merchant fees cost me. This much taxes cost me this much. You know whatever the thing is so then, once you get that magic metric, it is, you know the key to solving the math problem of how much money you’re, going to be making, and so every product that you sell is gonna.
Have its own magic metric, you’re gonna you know start selling whether it’s on a third party platform on your website, wholesale whatever it is. How whatever product line you have. Is you’re gonna begin to see that okay on this product, if I spend twenty dollars, I’m gonna get sixty dollars back, but maybe spending twenty dollars on marketing for that product.
Doesn’t actually make you profit, because the cost is too high. That’s. What starts to happening in your marketing when you first start selling online, you won’t, know those numbers until you just start.
You can do all the product research you want, you can, you know, have the best copy, the best photos or whatever, and you might think it’s a winner, but like data doesn’t lie, so you won’t Know that until you just start but don’t, let that paralyze you from just starting because you have to spend money and you have to see what works and what doesn’t work.
So with that being said, we’re gonna dive into my four main ways of how I actually drive traffic to my different platforms that I have all right, my first tip of driving traffic. If you’re just starting out, this is especially for people that are confused and just beginners and don’t even know where to start.
If you’re manufacturing your own products, making your own products or buying wholesale or buying or white labeling products whatever it is, I recommend that you start out on a third party platform. A third party platform is something like Amazon, Etsy, Poshmark eBay.
You know you can even go as far to say it’s like Facebook marketplace or something I recommend you do that because of a couple of things, a third party platform is not a platform that you own. When you start a website, your Shopify, which I recommend that you shop 5b Shopify, is the easiest and the link is in the description.
If you want to start a free trial for Shopify. That was not a sponsored ad, but yes, it is my affiliate link. Shopify is the best, but we’ll talk about that later. But my first recommendation is that if you’re just starting out – and you have no idea how to drive traffic to a website just because you simply don’t know or whatever it’s, a lot harder to learn.
How to drive traffic to a website than it is to just simply start selling on a third party platform, you are listing your products and allowing your products to be seen by your warmest traffic that you can possibly get warmest traffic is traffic that are people that Are already motivated to buy people are going onto Amazon, people are going onto eBay, are ready with the intention of buying something right.
So when you’re driving traffic to your website, you’re generally, when you’re just starting out, you know bringing in traffic that is cold traffic, which is people that really had no intention of spending money, but maybe They saw an ad and they clicked on it to go check it out, which makes it lukewarm traffic, but not like hot traffic.
So hot traffic is those you know the people that are already going to those platforms, because when you’re going to ebay, you’re going to Amazon, you’re, going to Etsy, you’re, going to Poshmark, like you’re already going in with the intention.
Let you know it’s, a store, you’re, probably going to spend money, and so that’s. Why? I recommend you, you start out there and also because it will just help you get acclimated and used to your behind-the-scene systems.
So when you’re starting out, you’re, just kind of guessing are like okay. I’m gonna package. It this way. I’m, going to use this shipping carrier. You know going on a third party platform kind of takes.
You know that traffic issue, it helps you with that traffic issue. In the beginning, you’re, really confused to just don’t, understand and kind of allows people to come in and get your store to be seen.
And then you can work on your behind-the-scenes systems really perfect. That and you know, learn how to deal with customer service. What kind of questions are the customers even asking, and you know seeing what your own customer avatar and you’re, doing it at a relevant link, cheaper price, because you’re on a platform that has people already looking to buy things When you first are on a third-party platform, you want to treat it as like one big application right so from building your account to listing the products to filling out.
You know the description times whatever it is. You want to make sure that every single place in their platform, where you can input data about your store. You want to fill out. So if it’s, a description, if it’s, a title, if it’s, a tag if it’s photos so whatever it’s, asking for make sure that you optimize it to the Best that you can right, because the platform is gonna use all that data, that if you’re, giving it and typing into these form text boxes and it’s gonna optimize.
It based off of your keywords, your descriptions, your photos platform is actually gonna end up. We rewarding you for putting in good descriptions that match the product, putting good titles in putting good photos in whatever it’s asking from you fill it out as best as you can.
You know if it says you have 500 words to describe this product use 500 words to describe the product and just optimize it as you can. I will make another video explaining how to really optimize on third party platforms in another video.
But again, I think going to starting out if you really don’t know anything about e-commerce or driving traffic. That is a great place to start and the trade-off with that is. Yes, you have to pay fees to be on their platform.
That might be a little harder, but remember you’re already being seen by warm traffic, whereas that cost per customer on this third party is going to be a lot cheaper than the cost per customer. When you’re, just driving traffic to cold audiences and remember, cold audiences are people that are just you know, on Facebook or on Instagram, or you know scrolling through another website on the internet, and they see your ad and they click it.
They’re, not actually searching for it. My second recommendation for driving traffic now this second recommendation takes you off of the third grade platform and on to your own website. What you have to understand is that selling on a third party platform is great.
You know biggest generator of income for a while, but what I want to tell you is that you, don’t want to rely on a third party platform. It is good. Maybe you’re on it. Well, you’re. Never gonna not be on it once you start, but you don’t want it to overshadow the goal of actually creating your own website and creating your brand and you don’t have to go right into a third party problem.
You can go straight into your own brand own website, and not even do that. That is just if you really, you’re lost in the sauce, and you don’t, really know where to start, because the learning curve on going on to a third party platform and the learning curve on going to a website.
It’s, two different learning curves, so it’s, just up to you and depending on what you’re comfortable with and what you’re willing to do or start with so or you can do both At the same time, whatever you want to do it’s up to you moving in to start your own website, Shopify store Shopify without a doubt.
It’s. The number one platform for building Shopify stores I’m, not biased. I am biased. I am very biased because by far just the easiest platform to set up your website from the back end of it to getting shipping labels to their own customer service, I’ve, sat in Shopify customer service, so many times they get to you super Fast super easy, my affiliate links in description.
Yes, it’s, an affiliate like you can start your $ 1 child. I highly recommend Shopify like without a doubt people the one the only complaint shop five really has is there are free templates, are pretty limited when it comes to customizing and moving things around okay, you get an hour of free, CSS coding with Shopify.
So if you want to really change something go into their customer support, I’m, pretty sure they’ll. Give you an hour free, you know, customized template moving or just spend the money and buy the template that you actually want, which they have that option as well.
So when you start a website, you’re, not on a third-party platform that has constant flow of people like typing in keywords and then finding your store through your keywords that’s, not how it works on the Internet.
Okay, when you publish a website on the Internet, you are fighting against 1000 million bajillion a lot. You’re competing with a lot of other websites. Okay, so until you have a consistent flow of traffic of people coming to your website, your organic SEO, just like on Google on the Internet in general, it’s, not going to be very optimized.
It takes years and years and years to really optimize the website to make you know your website show up organically as number one once someone types in a keyword for something that you have in your store, that’s, just a reality of it.
So how would you get traffic to your website, so there’s, a couple of ways that you can do this and we’re gonna fall into my second way, which is probably the most common and again this video is for Beginners, so you probably don’t know this and that’s.
Why you’re watching this video, so lem me explain it. So the second way is through facebook, business manager. Now Facebook owns Instagram through their services. They have a facebook, business manager and what you do is you connect your business’s, Facebook, page business page and your Instagram, your business Instagram page to this business manager and what you have.
The ability to do is run paid traffic via Facebook and Instagram, and they also will advertise for you on their. You know, partner platforms as well. This is the thing that I need to explain about paid traffic.
It can be very, very profitable, it can work and you can make a lot of money, but this is where pay-to-play really comes into play. If you’re using an advertisement platform that exists in a third party platform, for example, on Amazon or on Etsy, you have an option to pay for traffic right through Etsy, but because those platforms are so much bigger and they already have so much Data collected around you know the types of people that are interested in your products, the cost to acquire customer on one of those platforms versus on you know, driving traffic to your website through you know, paid traffic with Facebook and Instagram the cost to acquire customer over.
Here is going to be a lot cheaper than it is over here right because, basically, what you’re doing when you give those platforms, your money is saying: hey, get me customers and then they do all the dirty work for you.
But when you want to run traffic to your website too cold traffic, remember you have no customers, you’re. Just starting out can be a little bit more expensive and, depending on what you’re selling and depending on how much there’s, a want or a need for your product, those prices can vary, and so that is where the learning Curve is a lot different over here, because a months just learning, Shopify and learning how to set up your store.
You are also having this huge learning curve of learning this platform, which, by the way, is not impossible. You just need to spend. You know one to two weeks. I don’t know whatever your it’s. Gon na look different for everybody.
However long it takes you to learn the platform and learn all the things that you can do, which it’s, not impossible. I taught myself when I was 19. You know I’ve, kept up with the algorithm since then it’s, not impossible.
It’s, just a learning curve. You have to be mentally prepared for that. Unless you’re willing to just go out and spend thousands of dollars with somebody else that’s, gonna run your ads. I would recommend that you actually learn how it works, because if all of your money is coming from there, because it’s, the thing that drives traffic and sales to your website, I would always recommend that you actually learn how to do it yourself Or at least have an understanding of what the other person is doing for you.
So then, if things go to [ __ ], then you can actually go in and troubleshoot what’s happening. That is my second recommendation is doing Facebook and Instagram ads. I can make more videos on that and show you ads that are profitable.
For me, you know just because it works for one business and one. It does not mean it’s gonna work for somebody else. It just depends what you’re selling depends on a bunch of different variables, but you won ‘
T know that until you start and start collecting data and seeing the types of people that are clicking – and you know allowing the Facebook pixel to really optimize your ad spend – and you know your sales essentially so Facebook and Instagram ads – is the second biggest way that I get traffic to my store.
First, two methods, just alone: those can make a lot of money for you just those two things alone, we haven’t even talked about three or four yet, but if you get the numbers right, you find your magic metric for all those things.
It can work, and once you see that it works, then you can really verse out and dive into other streams of traffic. But, like I said those two things alone can get you way farther than you think. Again it’s, not impossible.
It’s, just a learning curve. It’s just sitting at your computer, watching YouTube videos or paying somebody to teach you and just doing the thing it’s, not impossible. It’s, just work, which is like what we’re doing anyway.
This is your business all right. That being said, we’re gonna move into my third way of driving traffic. This way is a hit or miss for the fat sashimi SHhhh I’m. Sorry, it could be a hit or miss is working with influencers.
Some companies, some businesses. When I talk to other girls in the fast fashion, Beach they’re. Always on the hunt for influencers, I never started with influencers. I actually have a couple of different methods that I get influencers for free, but I can make another video on that.
I’ve, never started out by going out and just paying for influencers for a couple of different reasons, not saying that it can’t work and it cannot help your exposure and it definitely can get you really great content for your Social media or for your website the reason why I didn’t go straight to influencer.
Marketing is because, in the fast fashion niche right, so we’re talking about jewelry and accessories, and bathing suits hair accessories. All those things when you go straight to influencers on Instagram or on YouTube.
What is starting to happen is that people are becoming more and more desensitized to being sold to online, especially especially in the fast fashion nation, for women all right. It’s. Every single girl, whether they have 3,000 followers or 10,000 or 20,000 followers, are constantly representing some brand or promoting their sponsorships at cetera, etc, etc.
And so what happens? Is it’s like you as a viewer, as you’re scrolling through your social media and every single person is promoting a brand or a product? It kind of makes you desensitize to that selling process and unless you are very, very loyal, you know follower it’s becoming more and more difficult to just turn story post by an influencer into an actual money, and I’ve seen It work and I’ve, also seen it not work.
I’ve seen you know, girls with four million followers that have real followers. You know they ‘ Re, got a pluck mark thanks to their name, dual a shout out for a company who spent four thousand dollars for that shout out and literally made not even four thousand dollars back.
I’ve, seen that happen, but then I’ve, also seen other things where it does work. I’ve, yet to really work with an influencer that really just exploded. My business and I’ve, worked with people that have hundreds of thousands, sometimes millions.
They have blue checkmarks. I’m, not saying that it doesn’t work and it doesn’t get your brain exposure because it definitely definitely does. I would just be wary of the fact that I would not say to go out as a startup business and go Hanan influence or five hundred dollars to give you a shout out unless they can really come back with a case study or proof that they generated Xyz amount of monies for XYZ store, so there’s, a way that you can work with micro influencers and you know just people that actually have you know real Instagram followers, not fake, bought followers.
You know and get really great exposure for your store, and so that’s kind of what we’ve, been doing. I haven’t paid any influencers. I’ve, always done trades for products, because you know if I’m, giving you two hundred dollars worth of free product like okay, you can come on like you can shout me out for that trade, especially if you have a product That an influencer wants, you know really hone in to that as well.
Hone in to an influencer don’t just hit up random influencers, because maybe it’ll just take the product, but I mean you can go out and start DMing influencers or whatever, but make sure that it’s. Somebody that seems like they’re very actually excited about the product, because maybe they’ll, take it and like the story or the post or whatever they’ll, make it’s, not something that they actually Like or that they’re actually gonna use.
You know people can feel that through the post and it’s, just very half-assed and then you just wasted money by you know giving away free product to someone that could really care less about your business.
Make sure you just choose them wisely. I would always say if you’re starting out money short don’t just pay somebody five hundred dollars unless they can really show you results, which presently most of them can’t.
You know if you’re, giving them $ 200. If your product hey, can you show me a screenshot of your demographics? So if you’re trying to sell bikinis – and you know you head up this influencer – that’s, a bikini model and she’s got great photos, blah blah blah.
But if her demographics are 90 % male-dominated, I’m like that’s, not gonna help your business right, because men are not gonna, buy your bikinis. She might look super hot. The photos might be great if that’s.
What you want to get out of it? It’s, the content go for it, but if you’re trying to generate sales, you need to make sure that you know their demographics fit your customer avatar, because if not, you’re.
Just gonna be wasting your money and your product. My number four way that I drive traffic back to my store – and this is my follow up marketing. So this is after I get a sale. So closing out was number three.
Influencers can work, be weary with where you spend your money and you get free product. Alright, so number four is. I have follow-up methods, so I have email marketing and have chopped-up marketing. I have an ambassador program and I have offline marketing things that I do to drug traffic back to my store.
I know I just through a lot of things that you and we can make more videos just my follow up marketing strategies, but this again this is a beginner don’t, let that just like completely overwhelm you so follow-up marketing is essentially a way To keep the conversation going post sale, so you don’t want to just get the sale and say bye.
Customer like talk to you number again, no, like you, want to make sure you keep that conversation going as long as possible, gaining a customer as starting a new relationship say you have two friends.
You have one friend that you talk to on a weekly basis. It’s, not a daily basis, and you have another friend that you maybe hit up once every six months and say these two friends came to you and one friend, hey, like I’m, trying to sell these things blahblah.
I trust this brand Baba and they’re both equally trying to sell you something that’s $ 500. Are you gonna be more likely to buy that thing from a friend that you talk to every single day or from the friend that you talk to maybe once every six months? Who are you gonna trust? More, probably, a friend that you talk to the most, so I want you to think of follow-up marketing in the same way that you think about that little.
Whatever that was analogy, you don’t want to just get the sale and say goodbye to the customer. You want to keep that conversation going as long as possible. You want to some of them email, marketing campaigns you want to be.
You know interacting with them on your social media tagging them doing giveaways, doing different types of campaigns where it promotes. You know your own customers right who are again, your hottest, hottest traffic of audience that are probably gonna, buy from you again right.
So again, that’s, super profitable! Maybe you broke even on the first sale, but that when they come back to you to buy again, you didn’t have to pay for marketing the second time for the customer to get back.
So that is why it’s. So so important to keep cultivating that relationship there’s, so many ways to keep the conversation going. Email is a really big one. People think that email is dead. It’s. Not you know you even can do you know an ambassador program that’s cultivated in facebook groups, and not can you know, do a plethora of things for you which we can.
I can make another video about, but just keeping that conversation going as long as possible so that when they need to go by again for their Christmas presents for their birthday presents for their holiday presents, they’re, going to think of your brand first.
So, in recap, those are my four main ways that I drive traffic to my different avenues of making money and through my online store. I know that we just covered a lot of things and it was more of a broad view.
But again, this is you’re just starting out in your beginner, and you just are lost in the sauce and have no clue of what this looks like behind the scenes. That’s, kind of a little breakdown of all the different things that I’ve been diving into, and then we can, you know, go further into like Google Ads Google shopping at it’s, all those things, but I Person we haven’t even gotten to them yet, and you know we’re still, you know generating a decent amount of growth every single day.
Okay, guys! Thank you so much for watching and if you did enjoy this video make sure you some match that subscribe button, because I am putting out videos more regularly trying to alright guys. I will see you in the next video