Did you know that you can get targeted visitors from Pinterest for as low as 10 cents per click? Yes, You heard me right: 10 cents for a user who actually searched for the keyword you want to rank for And I’m talking about visitors from the United States, Canada and other countries where you can hardly get ad clicks for so cheap from Google, Facebook or Instagram If you’ve ever tried advertising on other platforms, you know that over time the competition and market demand are driving ad costs a lot higher, and if there is a good time to try Pinterest ads, it must be now when the price per click is incredibly low. Since Pinterest IPO in 2019, you probably hear too many times that now they will focus more on building a stronger advertising platform, because the company now is public and they need to really show a steady revenue growth. This means that Pinterest will improve ad targeting and conversion tracking this year, which will make promoted pins even more attractive to advertisers.
I’m a Pinterest marketing expert and in this video I will show you first how to drive traffic campaigns on Pinterest, to get targeted visitors for just 10 cents, a click and convert them into buyers on your site, and you will get a step-by-step guide for starting A traffic campaign with promoted pins and I will also make a quick overview of other campaign types available on Pinterest at the moment. So now, let’s dive into all of this good stuff, so our Pinterest ads really was it all.
The prejudice against Pinterest ads starts from the wrong assumption that Pinterest is just another social media platform like Facebook or Instagram. But what many people don’t realize is that Pinterest works more like a search engine like Google. So when you advertise on Pinterest, you can target audiences which are interested in your topic or even are looking for the exact keyword you want to target. If you live outside of the United States, it’s quite possible that you didn’t encounter that many promoted pins in your Pinterest feed yet, and that’s because Pinterest ads are not here available globally. It also depends on the niche, because in fashion and print on demand, for example, you will find a ton of sponsored pins, but in some niches, like personal development or relationship advice, for example, you will hardly find that many promoted pins.
If you never seen a promoted. Pin here is how it looks like this pin from Taiwan team is a promoted pin. This is another promoted pin, so you can see that these pins show up in a user, smart feed or maybe search results in this case, along with organic pins and visually. It’S pretty hard to tell the difference, because Pinterest only mentions that it’s an ad at the bottom of the pin. So if you’re on a mobile device – and they are scrolling down the feed – you see each pin one by one.
You first will see the top part, and most probably the bottom part where it says that the pin is promoted will not even show up. But the main difference is that when users click on a promoted pin, they are immediately sent to a landing page and when they click on a regular pin, the pin is just going to open and then they need to make a second click. If they want to go to the website, so it’s easier to get click throughs with promoted pins and I’ve got a few interesting stats which will show you the potential of Pinterest ads. Let’S call them six reasons why you should try Pinterest advertising, so the first reason is that the platform is an active growth stage, so you can grow with Pinterest and you can be an early adopter of their advertising system. You can get visitors to your site for as low as 10 cents per click and obviously with more competition over time.
The prices will keep growing like on any other platform, but now is probably the best time to try Pinterest at. The second reason is: buyer intent about 50 % of Pinterest users products after they see a promoted pin. The third reason is that 67 % of people discover new brands and products while prior browsing on Pinterest, because the majority of users on Pinterest they don’t have a specific brand in mind they’re. Just in this discovery mode. They want to get inspiration, so most of the searches on Pinterest are unbranded.
People are open to discover new brands and products. The next interesting fact is that about 35 % of all Pinterest users make more than $ 75,000 per year, and 90 % of weekly users use Pinterest to make purchase decisions. And last but not least, this is a very important number that advertisers get about two dollars in profit for every dollar spent on Pinterest. Let me just show you my account to demonstrate that I’m not joking about 10 cents, a click, so here are my ads I’ll. Go to reporting – and you can see here that for some ads, I’m getting 10 cents a click and for some I’m even paying 9 cents a click, because the algorithm drives the CPC even lower, because the ad is very relevant or it gets more conversions.
Now that the benefits of Pinterest ads are clear, let’s look at how to get started with promoted pins, so first, you need to set up a business account. So what you are looking at right now is a business account. Okay, the these are the features of business account. I have at support. I have analytics, I have ads dashboard.
If you using a personal account, you don’t have any of this, you don’t have Pinterest analytics and you cannot run Pinterest ads so to make it clear if you’re using Pinterest, to promote any website and drive traffic to any website, you must use a business account. I will give you a link under the video in the description to a blog post, where I give you an instruction: how to start a business account or how to convert from personal to a business account. It’S not a diff process, it’s very easy you’ll. Do it really quickly, so when your business account is set up, you can start running ads on Pinterest. If you’ve ever run ads on Facebook, you will quickly understand what’s going on on Pinterest dashboard.
Let me go to my dashboard and show you how it looks like so we have here, let’s go to traffic campaigns, because that’s what I run the ads, and so you will see here that you have several levels: it’s campaigns, ad groups and ads level, and let Me give you a quick overview if, in case, you’re unfamiliar with these terms, so on the campaign level, you defined the objective of your campaign. So objectives are here: they can be awareness, traffic, conversions, video right for app, installs and and some other objectives. The most common is probably traffic campaign, but if you are running an e-commerce site and shopping would be probably the best option for you now, I’m looking at the settings for ad group level – and here you can pick the placements for ads. The placements can be in the Pinterest, Smart feed or in search results, or you can pick both of them on this level. You can also select the targeted audience bands based on their location.
Right. You can pick locations in different countries. You can go down to select some interests of your audience and you can even define the keywords over here and here is the keyword, research tool that you can use on Pinterest to find additional keywords. So if you type in here vegan, you will see some suggested keywords and you can start adding them just by clicking on this plus. You can also tell Pinterest for how many days you want to run an ad or maybe, if you don’t want to have a specific dates, you can just keep it with an open date, and you can also define here the daily budget or the lifetime budget.
Usually the easiest waste to define the daily budget and you can decide how much you you’re willing to pay per-click now we’re going to the ad level, and here you can select one of your recent pins here we go. I just click on the pin and then I click on review ads and here I can change the destination. Url. Add some UTM codes to my promoted pin, so I can track promoted, pin clicks in my Google Analytics so let’s quickly create the most standard type of ads on Pinterest, its promoted pins with traffic objective. So I first need to go to create, add and I will pick traffic.
I will just decide that I want to spend, for example, one dollar per day on this ad I’ll go continue and look at the ad group level. Here I will choose, for example, people who live in all United States locations. I will speak people in these age groups, for example, and then I’ll go to. I want just to target people who actively searched for my ad I’ll go to select some keywords here. It is here’s a little hack.
If you work in a specific niche, you can make keyword research either here on Pinterest or even in Google Keyword research tool. And then you just keep this list of keywords somewhere on a separate file and then every time you need to create an ad. You just copy/paste the list and put it here, but for now let’s try to search for anything related to Pinterest, Pinterest, login, Pinterest marketing, Pinterest tips Pinterest what else Pinterest strategy. So I’m just showing you some keywords that could be relevant to my ad and you can always look at the right side and look at potential audience size. So in this case I’m I’m seeing that it’s a little bit narrow so either.
I want to increase the number of keywords here, but that will take some time you can put up to whatever number one. Sometimes I have a hundred keywords here targeting you can also increase this number by changing the locations adding more countries, you can remove some of them age restrictions that you selected languages. I forgot to talk about here so by default it will select all, but you can target people that only use English. We can say that we want to spend one dollar for this ad and I will just put the minimum. The minimum budget is ten cents.
It will tell me that it’s too low, but it will still run the ad. I mean at least it my niche it. It runs my ads. Even with this low cost per click, then I’ll go to continue, and here you can select one of your recent pins. You can use any existing ads, but let’s say I want to use this pin review as the spin goes actual to my YouTube video, but who cares?
Let’S imagine that I wanted to run an ad to go to my YouTube video, so I’ll go to Google Google campaign URL builder, we’ll put here the website link campaign source interest. Cpc and here we’ll go for example, and that’s the link we can now copy. Don’T use the shortener I’ll tell you later, why copy the URL and we copy paste this URL here and after I click lunch. Pinterest will review my ad within 24 hours, so these are some of the rules you have to remember when you are selecting the pin to promote and defining the URL. I already recommend to you, using Google UTM builder, to create a different URL from your organic pin.
Url, because changing the destination URL on a promoted pin will not change the destination URL of your original organic pin, which is great because it helps you track the clicks from promoted pins separately in Google Analytics. But these are the rules that you have to remember when you’re creating promoted pins. First, you cannot promote from another profile. Second, you cannot use pins saved to secret boards. Then you obviously cannot promote any pins that don’t link to any external URL and then you cannot use link shorteners for the destination URL.
So so that’s what I try to emphasize when we were building the link in Google UTM builder, that you shouldn’t use the URL shortener and now you also cannot use third-party videos or gifs. Now Pinterest has several other types of ad campaigns. I already showed you how to create a traffic campaign, because I found them the most efficient of all campaign objectives available for me, from my account from my website, but depending on your website and depending on what you are promoting, you might be interested in testing video Ads or app installs, or even awareness campaigns, if you are a big brand, and actually I wanted to note here that conversion campaigns might also be quite interesting for me, but my account doesn’t yet meet the minimum requirements for running a conversion campaign. I would need to have at least 50 sign up conversions in the last seven days and I’m actually getting around 10 or 15 per on average. You can see these conversions in performance report, so I’m just going down here and I’ll show you what we have.
It shows by default for the last seven days. So that’s what I need to look for. So for the last seven days, I’ve had twelfth sign up conversions, which is not enough. We need 50 conversions to have conversion campaigns available. Now it can get a little more technical, because I will show you how really quickly how you can track those conversions on your site and you need to have Pinterest tag installed.
So where is the Pinterest tag? We need to go to conversions over here and you’ll. See the Pinterest tag. I have several already created I’ll open this one, so you can see that you can install first, the code. This code has needs to go between your hat tags in the HTML code of the side.
This is the base code and then you have event codes. So that’s how I’m tracking my signup conversions. I have this event code for signups. Let’S look at the sign up conversion here, but you can have other types of conversions, even page visit, but for conversion campaigns. You need to have signups or maybe lead lead type of conversions, and you need to have 50 of them in the last seven days.
So we’re looking now at the different types of conversions. You can even have checkout conversion, and you have to install this piece of code on the specific page where you want this event to be fired and by the way, when you have your Pinterest tag installed, you can also go to audiences and create a few audiences To retarget your ads to people, who’ve visited your site earlier, so you can advertise to visitors who visit your site or some specific pages of your site. You can upload a list of your customers. You can create an audience based on people who engage with your pins and also you can create an actor like audience based on the audience’s you’ve created earlier. So you can see that Pinterest is working hard on improving their ads, targeting and retargeting options and on better conversion tracking and on analytics for advertisers.
So whether you are completely new to Pinterest ads or maybe, you’ve tried them and you didn’t see good results. I’M going to tell you a little secret today, I’m working now on a detailed Pinterest Ads course, and if you want to be invited to the best test of this course, when it’s ready go to the page, I will give you a link in the description of This video and go to that page and leave your email or connect with my page on Facebook, so I can send you an invitation as soon as the course is open in better. If this information helps you make sure to share it with your friends, do the thumbs up and follow my channel, because I specialize on Pinterest marketing and I share the most current tips about this platform. Every Thursday I’ll see you in the next videos,