Hello: what’s up Doug Pennington here from niche site project, this is the webinar on SEO for niche sites and we get rolled in here in a second. I will tell you right off the bat. I am not feeling well, I’m pretty sick. I have a cold, I’m pretty sure I have a fever. I haven’t slept well in days.
It’S a really sad story. I know. However, I had this thing scheduled this webinar right here scheduled for weeks. So definitely the show must go on. I’M gon na take a nap when I finish up, but that said, that means that I’m gon na try something a little bit different one of the first things I’m gon na try and do the whole time is not coffin to the microphone.
I’M gon na try and mute it, but I’m gon na do my best to like respect everyone’s ears and not to coffin to the microphone what’s up by the way Adriene song in Santiago as well, give me a shout. It sounds like everyone can hear me. Otherwise, folks would tell me you couldn’t hear me, so what is gon na happen today? Well, we’ll get we’ll get started. I’Ll, say hello.
Do the Norman normal intro here Karen hi, and then I’m gon na play recording a pre-recorded session on this presentation. I haven’t done this much before. I think. Maybe I tried it once, but I figured this this situation better than canceling. I can show you something out of my archive and hopefully that’ll work and then I’ll come back through it’s about 37 minutes of the presentation.
I’Ll come back when it’s all done and then we’ll answer questions. Hopefully me sitting here quietly for 37 minutes well, it’ll help me to rest of my voice kind of get it together and that sort of thing, and by the way I mentioned it, I’ll mention it again in a second. But if you have some kind of screen freezes he’s so mesh says, there’s a screen freeze refresh if there’s some some kind of issue or something refresh it on your side, a lot of times that will fix the issue. So, okay, I need to have more energy, at least for the the intro, alright people. Now multiple people are saying it’s freezing, it could actually be freezing.
Sometimes it happens with the webinarjam servers and stuff. Try and refresh it, though, so by the way, is everyone seeing a freeze and I’ll type it in because, obviously, if it’s frozen, you maybe can’t hear me everyone, okay, all right, yeah see this is the. This is the weird game that we end up playing. One person says it and then I freaked out, then I start checking stuff, alright, so here’s what we’re gon na do. I know a few people looks like the folks that are joining up.
It’S slowed down and the other. The other thing is, if you’re not in North America, it’s probably not unusual for the video not to be super awesome, so a little bit of a lag Marcel. I know you mentioned that. I’M mentioning that. So you know, on my end, I’m at least wired into the wall and have fibre to the house.
So, okay, I’m gon na try and start this video and at the end, I’ll answer, questions so and I’ll be in the chat hanging out with everyone. And let’s see if this thing works, let’s see very strange: okay, I’m not sure cool. Alright, I’m going to try and play the video. It wasn’t a hundred percent clear 100 percent clear if it was cool. Let’S do it.
We have several people on if you’re, just joining up Doug Huntington here from niche site project, we’re gon na get into the presentation which is SEO for niche sites and really it’s a plan. And I outlined a plan for you perfect and I’m gon na get rid of the bookmark bar just to give us a little more real estate. So if excuse me, if you are joining up, got really excited and talked over myself there. So if it’s your first time on one of these webinars or live streams, let me know I’m interested to hear and by the way, I think I have a couple questions throughout. So when I ask them you can just answer back in the chat and I’ll.
You know see if they’re and quick note as we are getting a bowling if the audio freezes, if the video freezes or something like that, just refresh it also, let me know in the chat, but usually, if you refresh it, you should come back and it should Start working a lot of times, if you you know mention it in the chat, other people will say: hey it’s fine or if I see like everyone can’t see it, then I know there’s a problem, but most of the time a refresh will work. Okay, I read either the Sam check, but I always put this slide in here. Just to be sure, here’s a quote so all generalizations are false, including this one. That’S a Mark Twain quote at least believe it’s Mark Twain, and I put that in here because I’m telling you an SEO plan that is generalized. This is basically a plan that you can use an approach that you can use, but there’s a lot of generalizations made, and I’m not saying this is the right way to do it.
I’M saying this is a way to do it and there are dozens of other ways. Many other people have completely different focuses, and you know what their ways are valid too. I haven’t tested everything, I’m just telling you what I’ve done in the past, and I will mention that you know I said it before. There are some great that’s technique, so I’m going to mention here. I don’t use them by the way and I’ll point them out.
Specifically, however, I do know that they can’t work and have friends and peers that are using this gray hat methods with great success, and it’s a valid thing to do is just not my not my preference. So, as I mentioned, abduct Huntington, I’m the founder of niche site project, which is an internet marketing blog and I’ve been been blogging there for about four years, and that is a picture of my dad, and i am i late dog Brody there at Yellowstone, obviously weren’t The Old, Faithful geyser, which is think like from door to you, know the boardwalk there it’s maybe like two and a half three hours, so I live really close to Yellowstone, which is awesome. It’S a great great place so pass okay, I’m not sure. If I’m back on, I think I should be, I think the video I think the video was not where it was supposed to be, and I’m not sure what’s up with that, I apologize. I think I wanted to cut out some other stuff, so I’m gon na try to restart it.
Sorry, this there’s always like some kind of tech issue here, and I hope this isn’t going to repeat stuff cool. Let’S do it. We have several people on if you’re, just joining up Doug Huntington here from niche site project, we’re gon na get into the presentation which is SEO for niche sites and really it’s a clam, and I outlined a plan for you perfect and I’m gon na get rid Of the bookmark bar just to give us a little more real estate. So if excuse me, if you are joining up, got really excited and talked over myself there. So if it’s your first time on one of these webinars or live streams, let me know I’m interested to hear and by the way, I think I have a couple questions throughout.
So when I ask them you can just answer back in the chat and I’ll. You know see if they’re in quick note as we are getting a bowling if the audio freezes, if the video freezes or something like that, just refresh it also, let me know in the chat, but usually, if you refresh it, you should come back and it should Start working a lot of times, if you you know mention it in the chat, other people will say: hey it’s fine or if I see like everyone can’t see it, then I know there’s a problem, but most of the time or refresh will work. Okay. I already did the Sam check, but I always put this slide in here. Just to be sure, here’s a quote so all generalizations are false, including this one.
That’S a Mark Twain quote at least believe it’s Mark Twain, and I put that in here because I’m telling you an SEO plan that is generalized. This is basically a plan that you can use an approach that you can use, but there’s a lot of generalizations made, and I’m not saying this is the right way to do it. I’M saying this is a way to do it and there are dozens of other ways. Many other people have completely different focuses, and you know what their ways are valid too. I haven’t tested everything, I’m just telling you what I’ve done in the past, and I will mention that you know I said it before.
There are some great that’s technique, so I’m going to mention here. I don’t use them by the way and I’ll point them out. Specifically, however, I do know that they can work and have friends and peers that are using this gray hat methods with great success, and it’s a valid thing to do is just not my not my preference. So, as I mentioned, abduct Huntington, I’m the founder of Mitch site project, which is an internet marketing blog and I’ve been blogging there for about four years, and that is a picture of my dad, and I am i late dog Brody there at Yellowstone, obviously weren’t the Old, Faithful geyser, which is, I think, like from door to you, know the boardwalk there. It’S maybe like two and a half three hours, so I live really close to Yellowstone, which is awesome.
It’S a great great place so past track record, which I only mentioned this, because a lot of people give advice that just regurgitate stuff, but I do have a past track record. I’Ve had successful niche sites, I’ve had ups and downs, I’ve coached a lot of other people. I’Ve been guest blogging talking about internet marketing, different areas which I focus on and I’m a PMP which is a project management professional. So I do internet marketing full-time. At this point I have been doing it full-time for two years, but before that I had about ten years of experience as a corporate or in a well as a corporate drone.
Really. But I was a project manager for software companies did management, consulting and all that sort of corporate and stuff. So it’s an unusual, I think an unusual skill set that it bring to the table and I have been featured on many places. I will read them all out, but I’m sure you recognize some of them and I was mentioned Derek on social triggers most recently. So I always put this timeline in part of the reason is a reminder for myself.
So I’ve had ups and downs like there were some rocky points for sure the thing is, I got a fast start, you know back in the day in 2013 you could start a new site and you could rank it within six weeks, two months, three months or So like number one for like really competitive terms and you’ll notice, this rollercoaster ride where you know my rankings dropped and my sites were penalized and I launched a bunch of more sites and they were penalized too and then, like I said two years ago, 2015, I Got laid off from my job after I worked there for nine years, and things started to turn around at that point. Of course, you see is a low point here, intentionally and most recently sort of this mark here up here I saw the site with business partner and myself we sold a site for 235, which is really cool. It seems like just unreal considering where we started from so I’ve had the ups and downs, so part of the reason I don’t use the gray house stuff is because of this timeline here, like I said, Q & A is at the end, feel free to ask Questions throughout you can, you know, ask questions like Blake did here and thank you for noting as a question. So just I think that layout may have changed just a tad, but the idea is, you can use the that’s the form there, the drop-down next to the chat area, the chat field, and then you can mark it as a question. It makes it much easier for me, especially at the end, so quick note.
You know why niche sites? Why should you be interested in niche sites if you don’t have a site yet so in quick question, while I’m talking about this, how many people have a niche site right now just say yeah. I have one right now and let me know in the chat and if you don’t say no, but I’m thinking about it or kind of where you’re at that will help me shape the presentation or you know, as best I can for the unique audience that we Have today so why niche sites? For me, it’s like one of the you know best ways to get started. The reason why is the start-up costs are low?
The concepts are simple in theory, and none of the steps are really like super complicated. It’S just putting together a string of you know simple tasks in the right order. Over a period of time, you get the benefit of compound interest. You know working on a long-term project slowly, you know improving over time. The other part, is you build skills in various areas right, so you can focus on SEO portion of it.
You can focus on why you have SEO grey hat SEO. You could focus on the content. Maybe you find that because when I got started by the way I didn’t know anything about WordPress making money online niche sites or anything so maybe you’re in the same position. You started playing around with WordPress and you realize you really like designing websites and working with themes and helping people do that. So niche sites may not be like the end of the road for you or your.
You know path to working for yourself, but you can learn a lot of skills from working on their sites that maybe you just stick with that web design, stuff and your web design consultant or freelancer, and you could take that and there are many areas I mean You can end up being a copywriter. You could end up being an email marketer in general, so I’ll leave it at that, but it’s a great place to learn the ropes overall. Like I said you can get the design aspect you can learn SEO. You can just like learn a bunch of out marketing, which is one thing to happen to me, and you know some people turn into like domain flips right. It’S a simple, a simple concept of buying a domain and hanging on to it until supposed avaya firm.
So there are many places to go with niche sites and you know you could leave I’ll leave it at that. So so a couple examples of like how niche sites could work. Everyone may recognize some of the folks I’m going to mention here, but Dave Fox. I coached him back in early 2015 through mid 2015 and he slowly grew his site from. I think that was about a thousand bucks or 1500 bucks or so in January of 2016.
Well, I can’t see that very well, but it looks like about six thousand bucks in December of 2016 and he’s consistently making between like five and seven thousand or so I haven’t. You know checked with him lately, but if this stuff basically changed his life, he was a musician he’s still a musician, but he would do some music teaching he’s a drummer, a guitarist, and you know I think he he paints too, so he’s an artist all around. But he threw you know, ton of hard work and coaching with me he was able to put put together basically a new career for himself. Okay, so I fee I’m gon na, take a quick break and look over at the chat. So a few several people do have sites Cesar Chuck, Paul Bobby Shantz.
Brett Brent is just thinking about it. Right now, my cousin aside, I love cash as a sight shade, not right now and okay. So it seems like a lot of people do have site least with a few posts, as he Gabriel, just just as one site Audrey. You want to get started right away and ran the let’s see cool. So it sounds like everyone is getting right into it.
Either. You have a site or spin up for a while and there’s a handful of people that don’t so that’s cool, it’s very exciting for everyone for sure, and then other example is Rob. So I coached. Actually, I met Rob way back in the day he was a leader of Mitch that project he just shot me an email, and this was like back in mid 2014. I could tell he was doing well and we formed a mastermind group, so we formed a mastermind group with one other person and through the years you know Rob and I have been in mastermind groups in some form or another.
There was a point where you know. I could tell he needed system set up, he needed help with templates and basically areas where my project management experience, but really helped. So I coached him through five or six sessions, and these are all on YouTube by the way. So I think, if you’re on the email list you should get, you know links to these hidden videos, but Rob last year in 2016, made two hundred and twenty three thousand dollars just from Amazon, okay, so just from Amazon, and he has other affiliate programs that he’s Part of so Ron’s doing really well so we’ll we could see Rob’s doing really well, and you know, like I said he and I business partners. We we sold a site earlier this year, and that was a good thing too.
So, let’s get into it. This is an SEO plan for niche sites that works for authority sites too, which, by the way, that’s just semantics, so some people call them authority sites. Some people call them niche sites, okay, so the link building is a game of incremental aims and again this is an idea of compound interest. Where you know 1 % over time really adds up, and you know I’m not saying these tactics in here will give you like a 1 % gain every time. You do something, but you have to look at it.
That way, you can’t just do a bunch of work and you know a month and then expect it to just magically work out for you, this is a grind. This is not easy. So there’s nothing hard, though there isn’t anything like super complicated. It’S just showing up more days than you don’t show up in doing the work. Okay, there’s a lot of text on this slide.
I tried not to do that too much, but this is just the overview, we’re going to go over social profiles and turn a linking blog comments and guest posting web 2.0 blogs. Tvn’S is private blog networks. Those two are grey hat by the way and next and kind of a bonus I’m going to throw this in is scholarship outreach, I’m going to talk about that a little bit because it’s popularized a lot in the last, probably like 18 months or so. First, we’ll get into social profiles, so basically these are things you can set up, probably in like an hour right.
This should take you like a day when you’re launching your site get right into it and on that day, one or day two, if you haven’t done this yet it’s okay, because you can go, do it very quickly now the caveat is these are going to be Nofollow links so you’re not going to be able to like put these up like put these links up in your social profile and then like rank number one. First, okay, these are nofollow and they’re. Basically, the links that anyone can get, but here’s the reason why you want these links they come into play later. They give your site a look of authenticity and it just makes your brand seem more authentic. Your website seem more authentic, which is key, because when we talk about blog commenting, guest posting, you want to have a presence online and use social profiles.
Give you that now the key thing to do don’t forget you need to add your link to the profile. Okay, you know ID your link to the profile, then you don’t, you know, get that nofollow link, but it shows like attention to detail. If there are, you know areas where you need to fill out like you were specific details on your site or what your site is about. Fill those out right, fill in the description and make it complete make it look like a real profile, because it is a real profile so treat it like. One next is internal linking, so this area is shifted over the years a little bit so you’ll see.
I have silos on here as a as a reminder. If some people have heard of silos, this is sort of a throwback to that idea. So silos were a way to like structure a site in a very formal way. You’Ll see this unlike ecommerce sites. Quite a lot, I can’t think of very many off the top of my head, but I’m pretty sure like Lowe’s, the hardware store pretty sure they have like a pretty tight E or sorry pretty tight, like silo structure.
The thing is, the silo structure doesn’t get you the same kind of boost as you used to be able to get, and it could be nice to have like some loose silo structure. But to me there’s too much planning required, and I note it here like it requires a lot of planning ahead of time and you have to think about your site architecture, which is not an easy thing right. So, if you’re, trying to plan out your site for like 6 or 12 or 18 months and all the content, you’re gon na, add how you’re gon na organize it. Well, it’s a lot of assumptions that you have to make which could change over time. Basically, creative work that you don’t need to do it’s not that important.
So what you want to do is, you know, use the ideas of a silo structure while avoiding the sort of planning – and you know rigorous, linking that you have to do with a silo structure, and I noted it here, I’m going to show you a link in A second where you can like read more about the silo structure to get the basic idea of. What’S going on now, I put in graphic, Bruce or like a yeah graphic form here, because it’s a little easier to see. So you have your homepage and then again, this is the silo. You know, like you, don’t have to form your sites like this in WordPress. These would be pages up here, and these would be pages here.
All the subtopics and the thing is these subtopics would be like the child of the parent. So it’s a page. This is the sub topic of the main topic. Now, when you get into it, you do this very specific linking ID and I’m showing you this because it’ll help. You understand how I arrived at my current interlinking, I guess plan, which is just an inter link on a little bit place.
You’Ll see that in this silo structure, just by the definition day day being you know us you would like link very deliberately to and from each of the post in the fashion that I’ve noted here, I didn’t put all the arrows because it would be hard to See this, but these are the main sort of links of you in city. Now we need to take away from this. Is you get the benefit? Because the links are there? Not because it’s a parent or a child, you get the benefit because the links are there.
So what you need to do is link back and forth all over the place, so you don’t need to I put like I publish everything as a post right. I don’t do any pages. I don’t do any of this siloing anymore right. You don’t get this! The wreck like same benefit, as you may have a past, so really all you need to do is link interlink all over the place on your site.
Okay, so if it’s relevant, if you can link from a relevant post to another post, that’s related to it, that’s the best-case scenario, but even if it’s not related, that’s okay, you can still link to it and get you know the positive benefit of having them. These are like these are great because they are links that you can control you control the anchor text. You can control how many you have, and I mean you could change it when you want to so. Just remember it’s not about the silo. It is really about interlinking through your site and doing it in a deliberate way.
Next, this is starting to give in to external links, so we’re going to do blog commenting, so people will tell me that blog commenting it’s a waste of something okay, so I’ll go ahead, answer that right away. They are nofollow links so much like our social profiles. These are nofollow links the majority of the time, like many of the percent of the time. That’S okay, because we’re doing blog commenting so that we can later get a guest post on the site. So this is literally a networking exercise.
That is all it is you’re. Trying to make friends with influencers in the niche or a related niche, and that’s why you’re trying to do sure you can get a you know, a nofollow link which is fine. You know my belief is it’s still good to have nofollow links right. It’S part of a healthy backlink profile, it’s just a normal right. So when you look at like big bloggers, you’ll see that they basically read other people’s blogs and they go ahead and comment on other people’s blogs because a lot of times even high-level bloggers, right, they’re, friends with other bloggers and they read each other’s blogs.
And they comment on it’s a supernatural thing to have, and it’s not weird right, so it’s totally fine. The other part is, it adds to your backlink diversity, which is good thing right, so you can get like more referring domains from different IPs and it just looks healthy versus, like the alternative, which is you know, private blog networks, which we’ll talk about in a moment. So you can learn more at mid site, project.com, slash blog commenting so or if you like, search on youtube, you can find that and I go through. I think it’s like a five minute video of how I find blogs to comment on the key thing right.
So you got ta, remember, don’t search for the same link, searching strings that everyone else is searching for and don’t try and comment on your competitors like niche side. It’S not going to get approved right. You need to go to like non-competitive sites. You need to go to maybe not directly to your link industry or your niche go like one step over, so I’m just gon na make one up like if you have an outdoor site or something like that like outdoor gear lab, maybe you don’t like target outdoor Niche sites – maybe you go to you know, a very specific genre of like outdoor enthusiasts may be hunting. It’S like hunting season here, I’m not a hunter myself, but a lot of people are very excited about hunting here in Montana, and you know if you you go to hunting blogs they’re, not as like they’re, not going to be your direct competitors.
So it’s a lot more likely that you may be able to network with them, and that’s just like one example, but like no matter what your niche is like. You should be able to find some related industries which are relevant. I’M going to pause to just have a sip of water here, because I want to be able to talk throughout. Okay, next is guest posting so because poster natural they are very yeah they’re, just very natural they’re recommended by you, know high level like marketers, and they work right. You do need to like keep some things in mind and basically, with a guest post, you’re able to get like the best kind of money you can get, which is a contextual link in the body, not in the bio line and you’re not like in the footer Or some kind of weird area you get it in the content and that’s the best way to go now.
The thing is, you got. Ta have good content on your site right, so you can’t put up like some kind of bad crappy post that some you know, writer, that you hire from Fiverr like where mm some topic, and it’s like pure affiliate stuff. You actually have to have like a good, solid post like if it’s really long and really thorough, that’s gon na be helpful and people will leave the links in to your affiliate content. If it’s good right, so it has to be good and really a guest post is the perfect step after you do your blog commenting. So you maybe comment on someone’s blog a couple times.
Maybe you shoot them an email or two like they’ll know who you are right, not a ton of people comment on blogs. I have a blog and like if you comment like more than once like I’ll. Remember who you are. If you do like intelligent comments where it shows like you know, you did something with material or you read it and you’re. Now, like an intelligent question about it or you send me, you know some information about like you implementing what I’ve talked about I’ll totally remember like that goes a long way if you like to go back to the blog commenting.
If you leave a comment which is clearly something like you, you didn’t read sorry my phone. It’S blowing up here driving me crazy I’ve. Somehow I’ve ended up on a list, so I’m getting a bunch of telemarketing calls sorry the assignment now. So the thing is, if you leave a comment like hey great post, really enjoyed it. I’M not like.
I know you didn’t so avoid stuff like that and kind of go a little deeper, so these guest posts are natural after you do the blog commenting and basically you can link to your other guest posts too, and do like a link building like a tiered link. Building structure with your guest posting: ok, so you know we’ll mention that guest post can take. You know a little bit longer for the link juice to kick in because a lot of times those are like newly. I mean almost 100 % of the time. They’Re newly published posts, so that post is coming in with like zero backlinks right and if you can link build like a good link, build to your old guest post.
That’S a very good thing because it turns out. No one else is going to try and link them to your guest post other than you, so you should probably take a look at doing that. Moving on to a grey hat tactic. Again, I don’t do these web 2.0 x’, but here are some of the pros.
Now they are separate blogs, hosted on different platforms like WordPress comm or, like you, can get like a Wix or Weebly. There’S a few different options that you have for these web 2.0 blogs. Actually, there’s there’s probably a few dozen of them. You can throw the links.
100 % right there, your blog and the key thing here is to like make the site look real. Otherwise, it’s probably going to get marked as spam and they’re gon na, like just disable your account and it’ll go away now the cool things that you control it 100 %. You can put in the exact anchor text that you want, and or so it can be an effective way to diversify your anchor text. So you can use like you know the naked URL or the brand name of your site. So you can get brand anchor text going to your site now.
The bad part is basically, these sites have like no authority sure the DA is there, but you really are not getting any like real authority from the page. So it’s not very powerful. Now the service like the ha or several other like it, but a service like the ha they power up their web 2. 0 blogs that they set up for you with their own network and that sort of shelters you from being attached to like that network, which they’re probably not very good sites right. These are like the the second tier of links and they’re, not that great, but they power up your web 2.
, which is good and most likely you’re not going to be able to like rank number one just with like web 2.0 blogs. But it’s a nice way to get like some links. You get referring domain or more referring domains. You get anchor text diversity, which is those are all good things down.
The big con here is your site can get penalized right like if you do this and like it in a too aggressive fashion, if you’re too aggressive about it same with anchor text, you can get penalized if the network somehow gets discovered or D index like your Site directly, maybe won’t get impacted, maybe you won’t get penalized but like its tier two gets penalized or D index than the power of that web 2.0 block. What just goes and then your rankings could drop. Now again, I don’t think you’re going to be ranking number one with web 2.0 blogs alone.
Next number: six, private blog networks. This is gray hat again, so I don’t. I don’t do this, but I know personally that a lot of people do and they are private blog networks. That was the reason my sites got penalized back in the day. Multiple times I was using PB ends and back in the day, we were really aggressive about it.
So we were very aggressive with anchor texts were really aggressive with other areas of just sharing links and that sort of thing, so we left huge footprints and a lot of us got penalized. It was very sad. It was very sad for one, of course, the big benefit is you’re, getting links that are powerful, getting links from domains that have a lot of backlinks pointing to them. So you don’t have to do that like secondary tier of link building, and you can get a link directly from the home page and just like go from there. It can be really effective.
Now the thing is, depending on a number of factors right, it may or may not be faster than guest posting. Like white hat campaign. The misconception, I think that people have is that you can get like you can start a new site. It sounds like a lot of people do have like newer sites under 12 or 6 months and age and there’s a misconception that you can like launch a new site by your links and then skip the sandbox period, which is usually around 6 months. And there’s a little bit more growth after that, I haven’t found that to be true.
I’Ve interviewed about a dozen like very successful niche or authority site people and using the general format that we’re talking about today. The general plan that we’re talking about it takes about six months or so give or take you know six weeks, but about six months to hit first hundred dollar month. So it takes some time for sure. Now, within a year, you could be in two thousand or five thousand dollars, depending on number of things. How hard you work on it.
It’S probably the number one and then search volume. They never imposed the price of the product. A lot of factors did. The point. Is if you’re thinking hey I’m going to get private blog network links and rank my site faster?
It’S probably not going to go as fast as you think, white hat and grey hat for a brand new site basically seems to take about the same amount of time. Okay, so the downside for Pb ends are obvious, hopefully, but the penalties right, so your site can get penalized and you could work on the site for like a year and then it gets penalized and your you know. Two hundred and fifty thousand dollars site is now worth basically nothing or like a thousand dollars, and it can literally happen like that. I think all internet marketers have some story where they were making. You know five hundred bucks a day and then they got penalized in the revenue went to zero.
So I have that story. I know how other people do too super sad, and I mean I don’t have the stomach for it, which is why I don’t do this grand stuff anymore now, the other part is, it can be expensive right. So if you, if you like the punishment and you like to you, know, manage and network, you can set up a PD on yourself, it doesn’t have to be super expensive if you’re trying to build a powerful. You know network you’re, probably going to have to buy your sites from or your domains from auctions, and it could be, you know fairly expensive now. The other part is it’s just a pain in the butt like it’s not very fun to running Network.
It can be a little exciting at first, but at some point it becomes like factory work. That’S boring except you’re sitting at a computer, and my guess is you probably don’t want to like me, like you, probably don’t want to sit at your computer all day and like update plugins on you, know, 50 different domains that you’re managing and make sure your sites Are up to date and have content? Do it like we don’t want to be you know, factory workers sitting in our computer will probably want free time. So the point is: if you’re going with PB ends, you may just want to link outsource it and buy your links from someone or you’re paid to rent them Lee’s, one of my friends Matt diggety over at diggity marketing. You know that may be a good network to get into right.
It’S locked down, pretty tight, that’s very you know, he’s sort of on the cutting edge of like keeping network safe. So if you’re looking for you know PB n links, I would make sure that you are like not going for the cheapest stuff and make sure that you know who you’re working with okay so I’ll leave it at that. So either it’s going to be complicated and boring to set up here now, all right, we’re back, I think, are we back. I haven’t done this video injection thing before, at least with the experience. Can people hear me or people back alright if you’re joining later?
I know a lot of people join late, I’m sick, so I’ve been coughing a lot, so I thought: hey I’ll! Just do a pre-recorded, all right, cool everyone could hear and see me fantastic. Okay, I saw a couple questions come in. This is now the Q & A portion. So if you have questions now, it’s time to ask there were a couple in there already, so I’m going to get to that and it turned off my lights since I was off off screen for a minute all right.
First question from Duke: do I recommend doing content interlinking? Yes, I think the related post widgets are good ish, but it’s kind of nice to like manually put those in. I often have both. I don’t always have the related post. I guess what do you call it again, but think interlinking is a good thing to do.
Adrienne says you’ve seen competitors get directory’ do follow backlinks, so some of them are going to be fine. So basically Adrienne’s, like hey a quarter of the backlinks from my competitor. It looks like there’s a bunch of directory links. I think some of them can be fine. I think if they are free, they’re – probably not going to be very good, but if it costs money, the you know in the directory has to be accepted than it could be worthwhile.
I think if you had a portion of those as backlinks, it’s probably okay. I wouldn’t want to have too many of them like a quarter is probably on the high end, I would say: okay, yeah Cindy you’re right. I took out the scholarship link section because I don’t know how viable that is anymore. So there was like a manual penalty given out to bunch people in the last couple weeks, or so one of them was like the site that repopulate the scholarship stuff. So basically, I would say: don’t worry about it.
If you’re interested, you can go find that case get case study on ten beasts, but basically it was penalize it was recovered. But at this point I would say, like don’t worry about scholarship links. Jay says how many words for a product review post as many as it takes, so I would start at a minimum of like 800 to a thousand words and on up to 15,000 words. However, many words you need 5,000, isn’t necessarily necessary, but it depends on the keyword and the competition bunch other stuff. All right Karen says you think one of your sites got penalized in early November, ranking dropped all of a sudden.
You had a few web 2 0’S and some other links that weren’t good you removed them, disavow them. What else would you recommend to get out of the penalty? Did you actually get a penalty in your webmaster tools, your search console because it sounds like? Maybe you didn’t get a penalty, maybe like some of those links, just lost their effectiveness because a penalty like you get an email, the that you have like a manual penalty, but I guess, if it’s not manual, maybe you got caught up somewhere else. I guess generally, I would just make sure Karen that so you disavowed that’s good, you remove some you disavowed and then from there.
I guess you know, get better links, get good links. Okay Adrian says: do I know of any paid directories that I would recommend? No, but it sounds like you know, of about 40 of them, so, like your, your competitor has a bunch of them so go see what they use right, Joe. What do you normally put any category page and just whatever the default is for the theme? I don’t worry about category pages.
Okay, Karen says you believe it was a penalty. It was such a sharp drop, but you didn’t receive any manual penalty, email, okay, interesting. You know what and I’m not I’m not super experienced in that area. But what I was gon na say is: I believe that I guess technically, you could have get gotten. You could have been caught up in some algorithmic.
You know not necessarily an update, but maybe your site went over a threshold for something. The other thing is, you know, sometimes, if you had web 2.0 blogs and they were supported right with like a second tier, then if the second tier gets say, D, indexed or not recognized than the power of those links that you had go. It goes away and maybe you’re not penalized, but you just don’t have the links that you used to have instead Santiago says: when will five figure a niche site open Thanks, it’s it’ll open in like two weeks I haven’t mentioned it. Oh yeah, you know what, with my sickness, I’ve been sort of absent-minded.
Basically next week, I’m doing a free like three part email course right. It’S a little mini horse kind of getting people in the mood to get started on their sites and stuff and then the next week the 15th through the 19th, is when the course is going to be open. So it’s only five days that it’s open, okay, Cindy says in the social profiles: do you have to post or just do the profiles just do the profiles off the bat, I’m not a big social media person, so I tend to not to participate too much. It may be good to post a couple things like every like for the first week or something just get a few things up, but you know if you create a YouTube channel, for example, like you, don’t necessarily have to like post YouTube videos, you just maybe create A playlist or to just have a little bit of activity and that’s good, but generally just create the profile and then move on alright Adrienne thanks yeah. I hope I can shake this cold soon.
Jay says: do I offer one-on-one coaching yeah sure do I do try and make sure that like I can actually help you right. So I don’t. I don’t work with everyone a lot of times, depending on what you need help on the course is the best option. I’M still working in the prices if people who are on like the livestream yesterday, I don’t usually like mention the prices, because if I change it and then you are expecting a certain price, then I don’t want you to be disappointed. So it’s a premium course.
It’S you know in the $ 600 plus range, so there’s a lot of interaction with me. That’S part of the reason there’s an enrollment period and stuff. So it’s it is a premium course for sure. Karen do I recommend GSA for second tier? No, no.
I wouldn’t and that I think you know there was a time when that could work a little bit, but I think the second and third tier are more important that they used to be e J says: can it lift out the ten priority social media sites, Facebook Pinterest Instagram, let me pull open the slides here and by the way, there’s like a bunch of different social sites. So you could pick pick whatever ones you want. So Facebook, Twitter, Google, Instagram YouTube tumblr, SoundCloud, Pinterest, myspace LinkedIn, and I mean there are specific others out there too. So you know whichever ones you want and the point is I mean part of it. It makes the site look a little bit more well-rounded right.
If you have like your social media links by you, know from a networking perspective like you could actually meet people through the networks. Chris says starting out. Okay, do I recommend a separate hosting account, separate email, separate WordPress accounts or when a shared hosting account with separate accounts be enough to create safety from being penalized, so in general, if you’re, just starting out, you don’t need to worry about any of that stuff. Just have like one site and go from there generally like if you in the first couple sites, like you, probably can just put it on the same account, but you know how’d, you grow like Rob that I mentioned earlier, like he may have each of his sights On like a different hosting account because they get a lot of traffic, that sort of thing all right long says: how can I get the most out of a backlink? I don’t know how to answer that.
Really, it’s kind of a weird question: um howdy! Can you get the most, I mean get it in the best sight that you can, but I think you really want to ask a different question: I’m not sure what you’re getting at so you know the anchor text is important but yeah. Maybe you clarify your question. Long Karen says how many exact anchor texts should we be using for link building the it’s, not an exact science, but I would go check out. Actually, I should probably do a video on this go check out HFS.
They have a couple, a couple, different analyses on anchor text and I think, like sites, so we’re ranking number one and number two had like something like 15 to 20 percent exact match anchor text, which is like way higher than what you know. A lot of affiliates would feel comfortable with these days. So I would say, if it’s a long phrase, then you probably don’t want too many matches exact matches, maybe one or two. But if it’s like a pretty you know if it’s like you know best iPhone case, something like that, then maybe you know you could be a little more aggressive, but in general I do long phrases that are keyword, rich, so long sentences. Santiago says: do I recommend to pay for infographic directories?
I don’t know much about it, so I would say probably not, but if you have like a hunch about it or something then maybe check it out, but you know kind of going back to what Adrian was asking earlier. I mean some directories are probably fine. If you can get into paid ones – and those are probably the better ones to get into versus just like free ones that everyone can get into any kind of barrier to entry is a good thing all right. What other questions do we have here? We have all weighing on and I am I’m fighting a cold.
So if we have questions I’ll feel them, but if not and by the way I am doing a live stream tomorrow again so in a live stream on YouTube, which is the general Q & A so I can field other questions there, hopefully I’ll feel better. I haven’t had any caffeine today, so I’m just going to try and go back to sleep for a few hours. I’Ve just been sleeping terrible. I got this new Fitbit here and it’s it’s cool it like can help. You monitor your sleep and anybody have a Fitbit where they monitor their sleep.
You know anyone into that. So the thing is like I’m a normal a normal day, I’ll get maybe actually I can. I can tell you the exact numbers, since no one is asking questions and I’ll. Tell you random stuff that you’re not asking about like on a normal, normal good day, which it’s been a while, since I’ve had a good night’s sleep but unlike say a normal great day, I’ll have like 50 % light sleep 15 to 20 percent deep or REM. Sleep and last night, sadly, it’s crazy.
I went to bed at 8:43 pretty early before 9 o’clock, but I only got 37 minutes of REM. Sleep 37, if deep sleep, 67 % of light sleep, so I’m very tired. Okay, I bought some time alright, so John’s asking a ten-cent question. Can I speak more about how I approach keyword, research on a site, one keyword per page yeah, so there’s a whole other presentation on this by the way. So I’ll just talk about it.
A little bit, but you should definitely watch the other presentation because I talk about like longtail stuff, so the keyword golden ratio. Basically, I just targeted one keyword per page you’ll rank for other stuff, but you know basically you’ll you’ll target exactly what you’re trying to rank for and then you go from there. You know I don’t put any kind of constraints on the writers to like use. Key words or not use key words. I just tell them to write the article if you tell them like certain things to put in there.
Certain number of times to you know, use the key words you’re gon na end up with, like some kind of weird article and the writers not gon na, be super happy, I’m just in general if they have to work with those constraints so J. I hope that answers your question. Do check out that other webinar on contents really keyword research, all right J. You were wondering how I work with writers. Well you’re!
In luck, I hope you Auto subscribe to the other. The presentation next week January 11th same time same place is literally on scaling content for niche sites. So it’s like how I you know, create or yeah added a bunch of content and stuff cool and J says you’re familiar with the keyword golden ratio through me. You know J I made it up. I made up the whole thing: pretty crazy, huh, all right, any other questions yeah.
So if you check out that other presentation, it should really like clear things up. I you know what let me check I’ll put a link in here because I’m not sure if it’s on YouTube. Yet so I’ll hook you up with a link here and I think you can get to the replay to maybe even watch it on the YouTube side. Yeah watch the replay, you know, I think you could follow the link to get over to YouTube and then you could put on a double speed or whatever you want to do. Someone come into the other day.
I think it was yesterday. It was just your videos. Are long and I’m like come on man, it’s like a livestream free content and you’re complaining that the videos are too long. Just you know fast forward, buddy, it’s free. What do you want me to do so?
Okay, I think that’s all the questions and by the way we still have a handful of people. There’S 40 people on. I did I published a new video on YouTube. Today. I’Ve been doing more and more interviews to people like the interviews, and I got you know of I was gon na.
I was gon na cut it off, but if I have people that have been hanging around for a little while, I know you’re interested and what I’m saying, or at least you’re interested in what’s going on. So basically I’m curious about like the interviews and stuff. So for me, in you case, as long videos are good yeah like it definitely is easier to do long videos in an interesting way. It’S like you can just keep going and going, and you know funny weird thing like I’ve been having trouble like when I published a new video a lot of times like published subscribers feed and notify subscribers. It’S like, it won’t, be checked off and I checked it and I must have like refreshed, and I don’t know I was gon na – say this video that I’m about to send a link for everybody.
Unfortunately, it looks like it wasn’t shared with the subscribers. So like not too many people saw it. So it’s right here, cool guy named John Robinson, digital nomad, so yeah just curious was curious. If people are into you know long videos at least a few people like the long videos, I am doing some more sure one’s coming up here soon about three minutes. Long interviews seem to be interesting overall, so, okay, cool thanks everyone for hanging around and we’ll catch.
You tomorrow be sure to subscribe to the channels and okay, I see Santiago, says, do silos know I know yeah, I don’t it’s too complicated to plan out just in general. So alright, thanks everyone, I’m gon na go. Take a nap, see you tomorrow,