Some YouTube creators and a lot of video marketers try to use every video they publish to send those views to their website. Today I want to talk about why that might not be the best idea and give you a better way of sending YouTube traffic to your website. That’s coming up. Hey, guys. My name is Tim Schmoyer.
It’s a Wednesday, time to give you guys some YouTube tip to help you grow your YouTube channel and your audience like we do every week here at Video Creators. So a main goal of a lot of us is to get traffic to our website. But, if you are trying to use every video you publish to move that traffic from YouTube to your website, you are actually doing a really big disservice to your video, and here’s why.
One of the biggest factors that contribute to how your video ranks in search is the amount of watch time that it accumulates, which is basically how much time do people spend watching your video. But the second biggest thing, or maybe along with it, it’s hard to tell exactly, but it’s second or the biggest, but it’s really big.
It is how your video contributes to a viewers overall viewing session on YouTube. So, if someone watches your video on YouTube and learns that, hey, if someone watches this video, then they go and they watch these other five videos, and then another two videos, and their viewing session extends a certain amount of time, then YouTube is more likely to favor that video in search, and related, and other places on YouTube. So let’s say that the videos you publish are actually very successful in getting someone from your YouTube video over to your website.
Well you can see how maybe the long run that might not work out as well for you if your video is successfully ending the viewing session for every viewer, who then, like, your video is the last video they watch before they go to your website. You know?
So how can you use YouTube to send traffic to your website without ending their viewing session every time? Well here’s how I do it. At the end of every video here on this channel, maybe you’ve seen it, just show it visually, I don’t talk about it, is my ebook called The Secret to Building your YouTube Audience, and it’s free. It just says, get it free, download at videocreators.com.
And what I will do is I am OK with ending a viewer’s viewing session once for them to go join my email list to get that free ebook.
And then once they’re on my email list, then I can send them anywhere I want. Then I could send them to my website, I could said them to other videos, I could send them to whatever. And I also have the opportunity to develop an ongoing relationship with them in ways that I can’t do through my YouTube videos here. And the reason this strategy works is because then, once someone is on my email list and they come back and start watching my YouTube videos again, they never again have a reason why they would need to leave YouTube to go sign up for my email list or my ebook again, because they’re already on it.
So I will send people away from YouTube once because it makes good business sense for me to do so, and occasionally, I will post videos where the only intent is to get someone to check out something on my website. But those videos are not intended to rank well in search. Those are just for my YouTube subscribers, to reach the people who already said, Tim, we want to see new videos from you.
And so I make those videos and say, hey, here’s a new course I just made, or here’s a new product I’m launching, or here’s a new service that you need to know about, or something like that. Where pretty much, the only goal of that video is to get my YouTube subscribers over to a certain landing page, or to check something out, or whatever the case may be.
So how well does this strategy actually work? Well, for me, I actually don’t really push it that hard. Like I said, I only show my ebook visually. I rarely talk about it or promoted it. And for me, about 15% to 20% of my YouTube subscribers end up converting into an email subscriber.
So for those of you who aren’t on my email, the way I use it is I send out the other trainings. I send out announcements. I invite people into programs with me that really aren’t open to the public, and things I don’t talk about here on the channel.
And I just do it to add as much value as I can to the people who want to learn how to grow their YouTube channels and their audiences. I would love to hear from you guys in the comments below, several things.
Number one is, how do you successfully transfer traffic from your YouTube channels and your videos over to your websites? And then two, what strategies do you have? Do you have it in every single video? Do you try to do the email list? If you do have an email list, how do you use that to further develop the relationship that you have with your subscribers?
I want to learn all that from you guys and hear what you’re doing.
And the rest of you, if you want to get some other opinions and get some other ideas other than what I’ve shared here, definitely read the comments down there. I know you will learn a lot from those people, as I always do. And if this is your first time here, I would love to have you subscribe, because every Wednesday, we give you guys some YouTube tips and ideas like this. We also give you guys some Q&A with you guys on Thursdays and keep you up to date with all the updates happening on YouTube on Tuesdays, because I really believe that a lot of you guys have messages that need to spread.
And I want to do everything I can to help you grow your channels, and your audience, so that people can hear you and find that message that that you are spreading, and hopefully have their lives be changed as a result. That’s what this is all about. So subscribe, thanks for hanging out, and I’ll see you guys again soon. Bye..