Hey everyone: it’s me, Sarah, here from wholesale Ted, one of the largest YouTube channels dedicated to giving you actionable advice on how to build a real money-making business, and today I’m going to be giving you my top 5 ways to drive traffic and sales online. Yes, if you want to be making money like this, then you’ll need buyers or leads and to get those you’ll need to find a traffic source to drive them to your store or website. Of course, there are many ways to do this. Facebook Instagram, Google, YouTube and honestly, while all of those can be great and all of them have their own advantages, not all of them are suitable for all types of online businesses, and so, if you pick the wrong one to focus on instead of getting this, you Could waste a bunch of time getting no results and well, you could lose a lot of money and nobody likes to lose money. So in this video, I’m gon na be going through my top 5 traffic sources and explaining how they work and how you can use them to drive traffic leads and customers to your store or website plus.
I have also invited three of my good friends who have driven millions of dollars in online sales through traffic methods, they’re each going to highlight one of the traffic methods and explain why it is works so well for them. So hopefully, by the end of this video, you will have picked the right source of traffic to focus on for your business, all right. Let’S go on to traffic source number one [, Music, ] traffic source; 1, Facebook advertising! So when I say Facebook Ads, I’m specifically talking about the ads, you see as you’re scrolling through your newsfeed and, let’s be honest, if Facebook traffic was in high school, I swear that it would be the high school valedictorian. You know their person at high school, who is good at well pretty much everything and has lots of friends there on the track team.
They get straight A’s and everyone likes them. That is Facebook Ads in a nutshell, they are the all-around traffic source. They can be used to sell almost anything and they are beginner friendly because they are low cost and easy to use. And while the menu system to set up the ads can be, admittedly, a little bit intimidating for beginners. The reason why I call them easy and beginner friendly is because of the fact that you either to be an expert at them to see results.
Essentially, you come to the Facebook ad algorithm and you tell it what you want to achieve, who your ideal customer is, and you give them your ad image or video and text, and then you let them do the rest. For example, once inside your ad account and your business manager, when you click create to making you add, facebook gives you choices of what you want your ad to do. Do you want to create an app that will get lots of likes comments and shares then come and click on engagement? Facebook will now put your ad in front of people. It knows I’m more likely to do that, or are you instead of running an online store and just want Facebook to put your ad in front of people most likely to see your ad and buy your items then install the Facebook pixel on your site, which tracks Customer activity and then put conversions, and then you can choose who exactly you want to target with your ads, because Facebook has so much data on its users.
You can get very specific about who you want to target. For example, there is a very successful Etsy store, smash, transit that may travel and regionally themed t-shirts, hoodies and baby clothing. Now they don’t actually make their own clothing. Instead, they work with print-on-demand partners like prenta, Phi and printful after their Etsy success, smash transit went ahead and made a Shopify store to promote their products. As you can see, one of the top sellers is their Airport themed shirts, which are all just repurposing the same design of the code of the airport and this plane icon.
So let’s say that smash Transit wanted to advertise their LAX Airport shirt with Facebook ads. They could come to the location sections of the targeting options inside the egg creator and select it so that your Facebook ad will only target people that live in Los Angeles. And then they could come to the intro section and select it so that the ad for the t-shirt will only show to people that are interested in both LAX Airport and there are frequent travelers, which is their target audience now, if mentally, not everyone who lives in La who is a frequent traveler will be interested in the LAX Airport t-shirt and will want to buy one of these. But that is ok because, as your ad runs, Facebook learns. What type of users like to buy your item and what type of users don’t and that we’ll get smarter and smarter and better and better, at putting your ad in front of the right people who will want to buy it?
So it’s actually a good idea to stop a smaller ad budgets and scale up over time as Facebook learns more and more about your customer base. And, yes, you can run ad budgets for as little as $ 5 a day. However, I know a lot of people are gon na go ads. I don’t want to have to pay money, I won’t have free traffic and look I understand that, but I can tell you now, though, my good friend Adrian Morrison would vehemently disagree. He is one of the most successful drop shippers and print-on-demand marketers.
I know, and most of this money was made through Facebook Ads, so I asked him to come on and explain why he has had so much success with them. Hey. My name is Adrian Morrison and I’m here to talk to you about how powerful Facebook advertising has been for my business. Listen, I use Facebook ads for e-commerce to generate millions. I’Ve used Facebook ads for affiliate in digital marketing and it’s because Facebook marketing makes it so easy to target your audience.
Look. I have a screenshot here where I spend one hundred and sixty thousand dollars. I know that’s a lot of money, but I got over three million dollars in return. That’S all with Facebook marketing because they make it easy to target your audience, and everybody in the world almost is on Facebook in one place is fly. Facebook marketing is the number one tool that I use to drive traffic to my business, to grow in scale and reach my customers, and why I highly recommend that you use Facebook marketing for your business as well.
Once again, my name is Adrian Morrison and Facebook ad crushes it for my business and I’m sure it could do volumes for yours as well. Listen of the day targeting your customers is gold. I actually did an interview with them where we discussed his Facebook ad strategies and I will have a link to that. Video in the description below traffic source number, two search engine traffic, otherwise known as SEO. Oh boy, this is going to be really fun to try to explain without getting technical and jag me yep.
If search engine traffic was a high school student, it would almost definitely be the class nerd, which makes sense, because I was the class nerd, and I love ECR, for example, biggest search engine by far is Google. This is what people usually think about. When you say the word search engine, if you come to Google and type shoe paint into it and scroll down to the search results, you’ll see that this website here is at the top of the list. Angeles paint makes about 70 % of its money from people finding it through Google searches like the one I just did so. As you can see, this traffic source is very valuable and guess what, while these stores had to pay Google to purchase an advertisement slot here down in the organic search results.
Angeles paint paid Google nothing to sit here. So if you win this spot, it is free traffic, free, free, free everybody loves free or is that the truth is. Is that it’s sort of us you see if you want to be competing for competitive keywords that are going to be bringing in lots of buyers into your store, ranking in Google, for those keywords is going to be hard. So, let’s come back to our example. Store angeles paint check it out.
Google chose him to be number one out of over 900 million results. It is very impressive and it begs the question: how do they get into Google’s good graces? How did they end up ranking number one, and how can you rank number one as well? It used to be simple long story, short back in the very old days of Google. They used to choose websites based upon relevancy.
Basically, Google wanted to see the exact keyword in this case shoe paint on your site as much as possible. They wanted to see it in the title. They wanted to see it in the content. They wanted to see it in the meta keywords, as you can. Imagine, though, this was pretty easy to manipulate, and so Google had to come up with a new way to rank websites and to choose who would be number one and they did come up with a way, and that was a backlink is simply when another website links.
Yours, if we come to a free, backlink, checker href, we can type in our website hole so taped-up common to it and take a look at which websites link to ass. As you can see from the results. We’Ve got this backlink here from a Forbes article that I was featured in relating to business and sales, and so Google will look at that and think hey. I can see that Forbes linked to hole so Ted common, an article about business. I really trust Forbes.
They must have recommended hole, so Ted calm for a good reason. I will rent them hiring my search results from now on when it comes to related searches. Ever since kissing a few of these powerful trusted, backlinks host, so Ted calm has been far more likely to come up highly in search results for phrases relating to posts that we’ve made on our blog. Now this is an oversimplification backlinks. Aren’T the only effective Google looks at as the SEO Moz graph shows, but they are easily the most important so back on over to a href, let’s check out which websites are linking back to angeles paint.
As we can see here, they have amassed a lot of backlinks, so it’s not surprising that they do well with the google search engine. So that’s all you’ve got to do to get lots of search engine traffic from google just get a bunch of high quality backlinks. The secret’s out yeah, i can imagine a lot of you – are like. Thank you, Sarah, for that listen. It was fantastic.
I know, but that sounds really hard and you know what you’d be right now. I am hoping to create a tutorial where I will teach you how to get traffic from low competition keywords, but in the meantime, it’s not the easiest traffic source out there. But you know what Google isn’t the only search engine. Everyone is obsessed with Google, but there are lots of search engines out there. In fact, I can think of two very big ones that have very highly valuable traffic, and that is the Amazon search engine people use to find products listed on Amazon and the Etsy search engine.
People used to find products listed on it, see Amazon, Etsy and online marketplaces that anyone, including you and I can list products on to sell and make money and the number one way that customers on Amazon see sort through the products on there and find the ones That they want to purchase is through the internal search engines and, interestingly enough, the Amazon and Etsy search engines can be manipulated in very similar ways and ways that are actually much easier to manipulate than Google one put keywords in your product listing. While Google have devalued this with your search, engine, Amazon and Etsy have not, for example, take this mug here now. This is a product that we’ve highlighted in a recent video last month on the hosted YouTube channel. That is doing really well on it see this mug is a joke about how on TV shows. If someone is called a doctor, it only ever refers to a medical doctor, not someone with a doctorate, so people usually give this mug as a gift to their friends or their family who have newly graduated with a doctor s or a PhD.
Now let me show you something: if you come to the Etsy search engine and type the phrase PhD gift them to it. This mud comes up near the top of the search engine results, but that’s not all if we come back into a search for a different phrase. This time, doctor at gift, take a look once again. The smug is at the top of the search engine results. This mug wrecks for a lot of keywords and phrases.
So why is that we’ll take a look at less. If we come to the title of us, we can see that both of the keywords feature in the title and the phrases in here were not chosen at random. They will have been chosen on purpose because if we come and start typing PhD into the it’s you search bar, you can see that it gives us. These phrases is some of the most commonly related search for by Etsy users, two of which feature in this mugs product title to use the search sales trick. You know how the biggest factor that Google looks for is backlinks, but when it comes to online marketplace search engines, the biggest factor that they usually look for, especially on Amazon, and it C – is sales in particular.
They like to see which product that the user ends up purchasing after doing a search for a keyword or a phrase in their search engine. This is a bit of a simplification, but essentially, if someone goes to the it C, search engine and types in PhD gift and finds this mug opens up the listing and then goes ahead and purchases it. It sees algorithm Thanks. Oh wow, someone who was looking for a pH the gift found this and bought it. This must be what people want when they search for the phrase PhD gift.
Oh man, every time an item sells, we get money and sir, since this mug sells when people find it this place of even higher in the search results. So there it will sell even more and will make even more money and, as I’ve discussed on this video, the search sales trick works for Amazon’s algorithm as well. Having a strategy to launch a product and get sales is especially important on Amazon. So if you’d like to learn about it, be sure to watch this video, yes, you may end up having to reimburse family and friends if you get them to go ahead and do this for you to rank your item higher, but remember your goal is to do What this monk has achieved here to be ranking highly in lots of different organic search results so that you get lots of free traffic, which means that you get lots of free sales, which means well, you make money traffic, sauce, 3 Instagram ads back in the day When you talked about advertising on Instagram, most people thought what about buying a sponsored story slot on an Instagram influencers page and while, but as a way to drive sales in traffic over time it’s become far more expensive and it’s not a scalable traffic method at all. So, instead, if you would like to take advantage of the 800 million plus people on there and turn them into customers and leads, it’s a much better idea to buy ads from there instead, and I reckon that, if Instagram ads were back in high school, they would Definitely be the cool popular kids and that’s because we’ve Instagram ads are done right.
They should be highly visual on Facebook, you’re, potentially seeing long text-based ads from business gurus like this one, and that’s because these are highly effective on their for the right niche, such as the business niche. In fact, I’ve also used long form copying on Facebook to promote our free ebook. The 6 steps at six-figure dropshippers followed to make over ten thousand dollars a month which, by the way you can download by clicking on the link in the video description below, but I would never post anything remotely similar to that on Instagram and so for my ad. Promoting our free ebook, I posted a parody video about people who try to sell drop shipping courses by showing off Lamborghinis here is a snippet, so I’ve got a question for you. How many times have you clicked on a video from someone who’s promising that they’ll teach you how to create a money-making job shipping store only to find that the video is actually just [, Music, ], yep and believe it or not?
People are constantly leaving comments on the ad getting Superman. Thinking, that’s real yep. The other great thing about Instagram ads is an Instagram is actually owned by Facebook, and so you get to use the same awesome ad platform and targeting tools when making ads for Instagram. So if you want the go ahead and drop ship, this Aliexpress item here this good old classic camera lens travel mug that yes looks like a real camera lens, but is indeed a monk you create ads for it in the same way as you would for Facebook. You come to the Facebook ad manager and click create, and you then choose what you want your ad to do.
So, if you wanted to make sales or generate leads, you choose conversions as your goal. You then use the same targeting options that you get with Facebook Ads, such as choosing specific countries or cities to target or like Australia, and you can then choose overlapping interests that match your core audience, which, for this camera travel mug is, of course, someone who drinks Coffee and someone who is passionate about photography, which is why I chose this overlapping interest because, despite its name, is actually an international organization. Once you’ve designed your ideal customer using the targeting options, you’ve then come to placements and you click Edit and you untuck all. But Instagram ad placements and spoiler if you’re curious out of stories and feed ads, it has stories that usually perform the beast. I was talking to my very talented friend Brin, who runs a paid ad agency and he works with multi-million dollar companies, and we were discussing how interesting it is now that Instagram ads are outperforming Facebook ads when you sell the right products.
In fact, Brin showed me a side by side comparison of two ad results. The top app was the Instagram version, and the bottom was the Facebook version both hit the exact same targeting and video ad. While the Facebook ad had a higher click-through rate, the Instagram ad had far higher conversions and made a lot more money. I asked Brin to come on and explain why he thinks Instagram ads are only going to get bigger and better hey. Sir, it’s Brent here and the reason why I like Instagram ads is because Instagram is a new Facebook.
People, trust Instagram more than they trust Facebook. Also, three out of four people love finding new brands on Instagram, so people are in a mode on Instagram of discovery, which is significantly different than Facebook. Facebook has been about relating and connecting to friends and people. You know also it’s what’s right now, there’s been a move from Facebook to Instagram, you know due to a lot of the privacy issues and scandals that were publican in the news about Facebook and although Facebook technically owns Instagram, the vast majority of the public sees them As completely and entirely different, so it’s now – and it’s also next – will continue to grow into the future, so now’s the time to get on Instagram and be leveraging Instagram for paid ads traffic sauce for YouTube videos. So I won’t go into it too much here, but obviously, given their host out here there’s over 250,000 subscribers.
At this point, I’m certainly not bad at generating traffic on YouTube from posting videos. I think it’s not even a question that if YouTube traffic was in high school, it would definitely be one of the theater kids and that’s because on YouTube having high quality videos is actually really really important. For example, here’s a recent video I made Wow. Yes, I put keywords and the title and description the most important factor for whether YouTube chooses to rank your video or not, isn’t relevancy it’s about how users interact with your video in particular, for how long they watch it compared to other similar ones. As you can see relative to other similar videos, my retention time was above average for the whole video.
If you’re interested in starting your own YouTube channel to drive traffic, remember, quality is key out of all of these traffic methods. Youtube is probably the most challenging, in my opinion, to make money directly from, but there are two types of videos that I’d recommend focusing on making. If you want to do this, there are slee to toriel videos, you take a tool or an app that has an affiliate program that people want or need tutorials for, for example, here’s a tutorial video I made for an called Jungle Scout. I monetize the video by putting my affiliate link in the video description and, yes, people do choose to use it as a thank-you. I have earned over seventy thousand dollars from jungle Scout affiliate commissions.
The next has reviewed videos which are extremely popular, for example. Here is a review of the self balancing scooter. It has over 15 million views and guess what you find in the video description, a good ol affiliate link to buy it on Amazon, while the Amazon affiliate program has very small Commission’s when you consider that this video has had over 15 million views, I’m sure that It has made him a lot of money: traffic source number 5, Google AdWords. So remember back when I was talking about Google search engine traffic. Well, when you do a search on Google you’ll find two different types of results.
First, you’ll find the free listings. These are the top websites that Google’s search algorithm has decided other best for this keyword. But if we come back up here at the top, you’ll see that these listings here say that they are sponsored. These are paid ads that you can purchase through Google’s ad program. Google Adwords and it’s funny because while Facebook might be the king or the queen of driving traffic right now, it didn’t always used to be this way.
When I first started, selling online facebook ads didn’t even exist and in fact Google AdWords didn’t really exist either, which is why I was forced to learn about the more complicated source of traffic SEO. So when Google AdWords was released in a more public way, it was absolutely revolutionary. It was by far the easiest way to drive targeted, high-quality traffic to your site. There is just something to keep in mind with AdWords, though the ads aren’t the cheapest. You see with Google AdWords you’ve got two main types of advertising.
There is display advertising where Google will put ads next to content on websites, and then there are the ads that will show up when you search for a specific keyword, shopping ads. You purchase click also appear here. These are the primary ads that people think of when you see Edwards, as these are usually the most effective, and why are they the most effective? Well, it’s because the fact that they are extremely extremely targeted. You could easily argue that Google AdWords is more targeted than Facebook ads.
That’S because of the fact that when an individual comes to Google and types in a keyword like Hatcher’s for sale, they are clearly in the mindset that they want to buy a couch and so advertising your couch to them is a no-brainer right. But the way that Google AdWords works is it’s basically a bidding war. You bid for search keywords against other advertisers which drives prices up for the best keywords and so very quickly, if you’re paying four dollars a click that can add up. It means in that, if you’re trying to sell lower-cost items like these, it can be difficult to turn a profit unless you’ve got a well-organized sales final, that is upselling customers to big orders, which is why I wouldn’t necessarily call this traffic source, particularly beginner-friendly, but while Adwords is trickier than Facebook for lower cost items. It is usually more effective for higher cost items.
Think about it. If you’re gon na go buy a catch, you’re unlikely to buy one on a whim and seeds, you’re gon na go to Google and you’re gon na. Do a search for it to compare your options so being up there in the search. Results is very important and someone I know who is a master at using Google AdWords to turn profits is my good friend Fred Lam Gregg has been on this channel before and one of our most popular videos of all time. So I will link to that in the video description below and actually freed of, such a master at creating sales.
Funnel said he has had success with AdWords selling all sorts of things, so I asked him to come on and explain how he has had so much success with AdWords, hey he’ll, sell tech, community, Fred lime here and listen. I love Google Adwords and in fact ever since that I started my journey as an entrepreneur, I actually started with Google AdWords first and I actually start advertising on Google before Facebook even have an advertising platform. Now there are some pros and cons when it comes to Google Ads. The pro is that once you’re actually able to Dowe things in, you will get consistent sales and also have your ads on large publication websites like Thorpe’s comm cnn.com, for a fraction of the penny.
Now, on the downside, though, when it comes to Google ads, it is a lot more complex than Facebook ad and Google Ads. There are YouTube. Gmail has our display ads. There are even search ads, which we all know now search ad is something that I absolutely love, because these are hyperactive buyers and if you are trying to actually get into Google Ads, I actually encourage you to actually figure out google search first, because these are the Most highly converted converting visitors that you can actually get for her business. It is a learning curve when it comes to actually learning about Google Ads.
But again you should not actually avoid or ignore Google Ads, because it is a lie share of traffic that you can actually tap into for your business. So hopefully, you now know which traffic source is right for you, and if you liked this video and you’re not a subscriber, then you should totally become one, because we are constantly releasing new videos with actionable advice on how to build a real money-making business. So go ahead and click the subscribe button and then click that little notification about next to it, so that you don’t miss out on any of our videos.