Have you ever heard about the digital marketing funnel? If you have, then you are part of a generation of business owners that understand how important online marketing is to their businesses. But what exactly is this marketing approach and how can it benefit you? The following paragraphs will introduce you to the digital marketing funnel.
In order to get the most from any online marketing tool, you need to think in terms of cycles. That is to say, there are distinct stages of online marketing. They range from the initial free promotion period, where you are introducing your service or product, all the way through to the maintenance phase, where you continue to promote your site and make it available to your targeted audience. It is during this maintenance phase that you will need to focus your efforts in online marketing.
Your main online marketing tool at this stage is article marketing. It is a great way to establish your brand and generate valuable backlinks for your website. The problem at this point is that people are not buying your products and services. It is at this stage that the online marketing tool becomes more of an advertising tool than a true online marketing tool.
In order to take advantage of the best times for implementing your online marketing strategy, it is time to build your list. This is the first part of your online marketing funnel. You want to target the right audience so that you can develop a relationship with them and keep them as customers. You need to establish a relationship and then introduce your product or service. When you have done that you can start using the digital marketing funnel to send sales messages to these people regularly.
The main advantage of building lists is that you can use your list to send out mass email messages. Mass email messages are the backbone of email marketing. It is important to have a list in order to properly market your products or services. The list will also allow you to send out follow up messages that will keep your customers hooked and coming back to your site.
It is important that you stay away from selling to your list too early. The digital marketing funnel takes some time to get to the point where you don’t have to be selling to your list but rather marketing to them. Make sure that your content is good and that your customers are satisfied before you start promoting your products. Stay consistent with your message and you will see results in your business.